Equipment

AUR Shirts Maintain a ‘Dry Heat” in Palm Springs

Jeff Wallach

                                No doubt you’re wondering... Read more »

Lucky Shirt to Win the Day?

Jeff Wallach

I don’t normally make a habit of photographing my golf shirts before play, but I took the above shot in... Read more »

Swimming against the GPS golf tide

Herb Gould

  I know I’m going to eat these words sometime soon.  So I want to put them out there now,... Read more »

Put A Hex on Your Golf Nemesis

Jeff Wallach

Following years of research, Callaway Golf recently announced  that their all new HEX Black Tour golf ball will be available... Read more »

Secret Weapon No Longer Secret

Jeff Wallach

  When the Golf Road Warriors hit Scottsdale back in December I felt a bit like James Bond, outfitted with... Read more »

Product Review: Butch Harmon About Golf DVD

Bob Fagan

    As the Hollywood film industry is well-known for its nepotism, so too are some of the top echelons... Read more »

SCOR Golf redefines scoring clubs

James McAfee

While there were all kinds of interesting things to see at the PGA Merchandise Show, the one thing that caught... Read more »

The Good, the Bad and the Ugly at the PGA Show

John Strawn

The PGA Show in Orlando last month illuminated what’s good as well as what’s troublesome in the golf industry.   The... Read more »

Best Of Show Picks

Tom Harack

Below are some of the things that struck me as noteworthy at last week’s PGA Merchandise Show. The one thing... Read more »

A U R IS C O O L

Jeff Wallach

At a time when virtually everyone in golf swears to be single-handedly saving the planet, how can you not love... Read more »

Allen Edmonds Footwear: Sweet on the Feet

James A. Frank

Just about this time last year, I wrote a story coming out of the 2011 PGA Show introducing the new... Read more »

The A List: The A Position and GearEffectGolf.com Pick the Best New Stuff from Golf’s Annual Trade Show

James A. Frank

Think the golf season starts at The Masters? Or Pebble Beach? Maybe Hawaii? Not if you’re in the business. For... Read more »

Product Review: Sock It To Me – Swiftwick Socks

Bob Fagan

About the last thing I expected to become excited about during my annual visit to the PGA Merchandise Show was... Read more »

Medicus: New Findings Power New Golf Instruction

James A. Frank

At one end of the PGA Merchandise show each year are the booths and hitting bays of the equipment companies,... Read more »

Product Review: Forbes Riley’s SpinGym

Bob Fagan

  Forbes Riley demonstrated the SpinGym to me at the PGA Golf Merchandise Show.   Enjoying a lifetime of appreciation... Read more »