{"id":154,"date":"2010-12-13T00:52:01","date_gmt":"2010-12-13T00:52:01","guid":{"rendered":"http:\/\/jaystuller.com\/?p=154"},"modified":"2010-12-13T16:57:04","modified_gmt":"2010-12-13T16:57:04","slug":"the-freddy-shoes","status":"publish","type":"post","link":"https:\/\/theaposition.com\/jaystuller\/golf\/equipment\/154\/the-freddy-shoes","title":{"rendered":"The Freddy Shoes"},"content":{"rendered":"

A couple of weeks ago I purchased a pair of ECCO Street Premier<\/a> golf shoes at Nordstrom, which had just received a much-anticipated shipment of what\u2019s arguably the game\u2019s most in-demand footwear.\u00a0 Made with distressed leather that comes in several color schemes, each shoe\u2019s outsole, or bottom, is studded with 100 small molded nubs, which the company calls \u201ctraction bars,\u201d instead of spikes. They\u2019re as comfortable as the sneakers I\u2019ve golfed in for a couple years to spare a bad knee and sore feet. \u00a0Moreover, the innovative design provides stability on wet turf, and yet is a hybrid shoe suitable for casual wear in non-golf settings.<\/p>\n

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With its low profile and studs of "traction bars" instead of spikes, this Sepia-Bison Street Premier is a decidedly new look in golf shoes. <\/p><\/div>\n

While manufacturers have offered sneaker-like soft-spiked shoes for more than a decade, most were marketed for summertime and seemed to earn only modest consumer acceptance.\u00a0 Stout enough for year-round play in Northern California, the Street Premier is clearly a breakthrough – – in comfort, style and function.<\/p>\n

It is not, however, \u201cFreddy\u2019s Shoe.\u201d<\/p>\n

Freddy Couples wore Premiers at last year\u2019s Masters, which clearly boosted their popularity.\u00a0 But he doesn\u2019t own Denmark-based ECCO.\u00a0 He doesn\u2019t earn spare change stitching uppers in Thailand. And since I paid $140 plus tax at Nordstrom, the receipt proves I didn\u2019t steal a pair from Couples\u2019 locker.\u00a0 And yet, at least a couple dozen jokers can\u2019t help themselves from proclaiming it \u201cFreddy\u2019s Shoe.\u201d<\/p>\n

Really. If Couples took Tylenol during a tournament, would Johnson & Johnson have to rebrand it as Freddy\u2019s Pill?<\/p>\n

In any event, my<\/em> attractive pair of brownish \u201cSepia-Bison\u201d Street Premiers was recently subjected to a sporting Inquisition during five consecutive days of golf in Scottsdale<\/a>, Fountain Hills and Phoenix.\u00a0 Because of the tournament format of the ninth annual Xona Resort Suites Media Golf Classic<\/a>, three of the rounds lasted nearly six hours.\u00a0 While most of my drives staying on the fairway, there were a few forays into the desert\u2019s sand, gravel and cactus.\u00a0 But despite all of the time and distance perambulating around Arizona, I came through the week with no discernable pain in my knee and feet, an outcome impossible with regular golf shoes.<\/p>\n

Such results are a testament to the new design and the main reason for its popularity with golfers, the vaunted Freddy Effect notwithstanding.<\/p>\n

The Street Premier has a myriad of other attributes, starting with the fact that it\u2019s even lighter and more flexible than the shoes I wear for tennis.\u00a0 It has a Cambrelle lined insole, which is cushy, wicks away moisture in warm climates and holds in heat when it\u2019s cold. But since the insole is removable, the shoe has more than enough volume to accommodate custom orthotics, an essential for any shoe I wear.<\/p>\n

The Premier\u2019s traction bars are made of a type of Polyurethane that does an excellent job of absorbing shock, evident while walking on concrete paths and parking lots.\u00a0 The plastic like material is also said to last five times longer than rubber outsoles.\u00a0 And the bars do provide traction as good as most soft spikes.<\/p>\n

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The brightly colorful shoe bottoms appear aligned with recent choices in style among younger golfers.<\/p><\/div>\n

Now, the Premiers do leave waffle-like patterns on damp greens, which I assume do not last long.\u00a0 And the imprints may cause fewer putting disturbances than marks left by golfers dragging spikes.\u00a0 The shoes\u2019 colors and profile are decidedly youthful in appearance, with the bottoms in solid blue, red, yellow and green. \u00a0And though they\u2019re not as loud and look-at-me as an Ian Poulter, they\u2019ll still put a bounce in an old guy\u2019s step.<\/p>\n

ECCO also offers yet another hybrid shoe called the Golf Street Camel Leather, an upgrade from the Street Premier.\u00a0 Retailing for $160 and featuring uppers made from real camel hide, the shoe is ostensibly more durable than the regular Street and its cowhide. If the Camel Leather not the official shoe of the Dubai Desert Classic, the Danes are missing a real opportunity.<\/p>\n

Preferences in golf shoes are, of course, as personal as choices in irons, baseball bats and television shows.\u00a0 And in real life, the black Street Premiers don\u2019t look quite as sharp as they do in photographs on websites.\u00a0 (Food featured in the pages of Gourmet<\/em> always glistens more than what emerges from a home oven.)\u00a0 The Sepia-Bison model I purchased is a neutral shoe that goes with most clothing, although a splurge on a white pair might come this summer.\u00a0 The real proof of the shoe\u2019s worth, however, is its comfort, stability and an alternative to spikes that can catch and make a knee that\u2019s as stable as the Greek economy buckle.<\/p>\n

Alas, the shoes did not prevent the neuromuscular knot that forms just above my butt from tightening up during and after those five rounds.\u00a0 So I\u2019m heading out for treatment, where the Doc will take a look and shake his head.\u00a0 Since he\u2019s a golf fan, I know he can\u2019t help himself from telling me I have a case of \u201cFreddy\u2019s back.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

A couple of weeks ago I purchased a pair of ECCO Street Premier golf shoes at Nordstrom, which had just… Read more »<\/a><\/p>\n","protected":false},"author":48,"featured_media":155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3913,3],"tags":[],"class_list":["post-154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf","category-scottsdale-cvb","category-equipment"],"jetpack_featured_media_url":"https:\/\/theaposition.com\/jaystuller\/wp-content\/uploads\/sites\/41\/2010\/12\/readImage-1.jpg","_links":{"self":[{"href":"https:\/\/theaposition.com\/jaystuller\/wp-json\/wp\/v2\/posts\/154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaposition.com\/jaystuller\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theaposition.com\/jaystuller\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theaposition.com\/jaystuller\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/theaposition.com\/jaystuller\/wp-json\/wp\/v2\/comments?post=154"}],"version-history":[{"count":5,"href":"https:\/\/theaposition.com\/jaystuller\/wp-json\/wp\/v2\/posts\/154\/revisions"}],"predecessor-version":[{"id":161,"href":"https:\/\/theaposition.com\/jaystuller\/wp-json\/wp\/v2\/posts\/154\/revisions\/161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theaposition.com\/jaystuller\/wp-json\/wp\/v2\/media\/155"}],"wp:attachment":[{"href":"https:\/\/theaposition.com\/jaystuller\/wp-json\/wp\/v2\/media?parent=154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theaposition.com\/jaystuller\/wp-json\/wp\/v2\/categories?post=154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theaposition.com\/jaystuller\/wp-json\/wp\/v2\/tags?post=154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}