{"id":321,"date":"2010-08-28T21:58:12","date_gmt":"2010-08-29T02:58:12","guid":{"rendered":"http:\/\/johnstrawn.com\/?p=321"},"modified":"2010-08-29T11:21:48","modified_gmt":"2010-08-29T16:21:48","slug":"fashion-to-a-tee","status":"publish","type":"post","link":"https:\/\/theaposition.com\/johnstrawn\/golf\/equipment\/321\/fashion-to-a-tee","title":{"rendered":"Fashion to a Tee"},"content":{"rendered":"<p>Portland leads the world in creating\u00a0fashionable active wear and leisure brands, led by companies such as Columbia Sportswear,\u00a0Nike and Adidas America.\u00a0\u00a0Weiden and Kennedy inspired an entirely new attitude to marketing hip sporting\u00a0goods, and the legions of energetic, visionary people attracted to or recruited by these companies\u00a0have made Portland a mecca for innovative approaches to clothes, music, art and\u00a0food.\u00a0 The Chinese athletic shoe giant, Li Ning, just opened its North American headquarters in Portland, attracted by the\u00a0reservoir or talented designers and\u00a0brand managers here.\u00a0 So I can&#8217;t say I was entirely surprised when, on a beautiful August Saturday, I decided to play18\u00a0of golf at holes at Heron\u00a0Lakes, where two Robert Trent Jones II golf\u00a0courses (owned by the city of\u00a0Portland and operated by Kemper Sports, which\u00a0also runs Bandon Dunes and Chambers Bay, where the US Amateur is underway this weekend), quench the golf Jones for\u00a0thousands of local golfers every month.\u00a0\u00a0\u00a0<\/p>\n<div id=\"attachment_322\" style=\"width: 778px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2010\/08\/Brice-Secord.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-322\" class=\"size-large wp-image-322\" title=\"Brice Secord\" src=\"http:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2010\/08\/Brice-Secord-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" \/><\/a><p id=\"caption-attachment-322\" class=\"wp-caption-text\">Brice Secord&#39;s Convenient Way to Carry a Tee<\/p><\/div>\n<p>On the first tee I met Brice Secord, whose creativity in a game renowned for its traditional allegiances\u00a0and conservative attitudes, was immediately obvious.\u00a0 His play was so-so (as was mine, let&#8217;s be honest), but his fashion sense was clearly\u00a0perfectly in tune with the Portland <em>zeitgeist<\/em>.\u00a0\u00a0<\/p>\n<p>Brice, who&#8217;s an apprentice lineman for PGE (one letter away from being in the PGA, as close as any of us can aspire to), carries a tee in each ear.\u00a0 Before he found his calling climbing utility poles, he worked as a piercer in a Portland tattoo parlor, establishing his creative chops in a revered Portland creative arena.\u00a0 Once his ear holes were wide enough for thick\u00a0plugs, but several years working at PGE, where dangling baubles are not encouraged, has reduced them to the perfect dimension to hold a golf tee.<\/p>\n<p>On the day we played, Brice went with the navy blue pegs, but has experimented with other colors, depending on his mood.\u00a0\u00a0 The ear tee adds a new phrase to the vocabulary of\u00a0the links.\u00a0 Someday Brice&#8217;s innovation may rank with Gene Sarazen&#8217;s discovery of &#8220;bounce&#8221; in the sand wedge, or Dick Halmstetter&#8217;s experiments for Callaway with giant metal drivers, saving forests of persimmon.\u00a0 I expect the Secord approach to tee management to have a lasting influence among Portland&#8217;s creative golfers.<\/p>\n<div id=\"attachment_323\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2010\/08\/Brice-2.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-323\" class=\"size-large wp-image-323\" title=\"Brice 2\" src=\"http:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2010\/08\/Brice-2-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/a><p id=\"caption-attachment-323\" class=\"wp-caption-text\">The Tee Ring<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Portland leads the world in creating\u00a0fashionable active wear and leisure brands, led by companies such as Columbia Sportswear,\u00a0Nike and Adidas&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/theaposition.com\/johnstrawn\/golf\/equipment\/321\/fashion-to-a-tee\" title=\"ReadFashion to a Tee\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,3,18,7],"tags":[],"class_list":["post-321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf","category-equipment","category-lifestyle","category-personalities"],"jetpack_featured_media_url":"https:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2010\/08\/Brice-Secord.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/posts\/321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/comments?post=321"}],"version-history":[{"count":7,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/posts\/321\/revisions"}],"predecessor-version":[{"id":329,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/posts\/321\/revisions\/329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/media\/322"}],"wp:attachment":[{"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/media?parent=321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/categories?post=321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/tags?post=321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}