{"id":973,"date":"2013-01-23T21:01:54","date_gmt":"2013-01-24T02:01:54","guid":{"rendered":"http:\/\/johnstrawn.com\/?p=973"},"modified":"2013-01-23T21:24:50","modified_gmt":"2013-01-24T02:24:50","slug":"demo-day-at-the-pga-show-the-hope-springs-eternal-exhibition","status":"publish","type":"post","link":"https:\/\/theaposition.com\/johnstrawn\/golf\/equipment\/973\/demo-day-at-the-pga-show-the-hope-springs-eternal-exhibition","title":{"rendered":"Demo Day at the PGA Show: The Hope Springs Eternal Exhibition"},"content":{"rendered":"<p>Wednesday, January 23, 2013.\u00a0 Orlando,\u00a0FL<\/p>\n<p>The Wednesday during PGA Show week in Orlando every year is Demo Day, the gigantic <em>al fresco <\/em>exhibition of the latest equipment from the big brands, along with novel teaching devices, innovative tees, ingeniously shaped putters and an array of clever inventions that you will soon realize you can\u2019t do without.\u00a0\u00a0 Held at the Orange County National Golf Center, which features an enormous teaching range with concentric tiered tees, Demo Day promises to provide the cure for\u2014or at the very least, diagnose&#8211;whatever ails your golf game.\u00a0 On this day, it&#8217;s the most exciting venue in golf.<\/p>\n<div id=\"attachment_975\" style=\"width: 1126px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2013\/01\/Orange-NationalCircularRange.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-975\" class=\" wp-image-975\" src=\"http:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2013\/01\/Orange-NationalCircularRange.jpg\" alt=\"\" width=\"1116\" height=\"659\" \/><\/a><p id=\"caption-attachment-975\" class=\"wp-caption-text\">Orange County National&#039;s Circular Range--Demo Day Venue<\/p><\/div>\n<p>On a splendidly sunny but cool morning, the vendors set up booths around the perimeter, with Nike and Callaway and TaylorMade and Cobra more or less anchoring the cardinal points on the compass, while the aspiring companies and hopeful inventors occupied fill-in spots among and between the grand pooh-bahs.\u00a0\u00a0 Color is a big theme among clubs these days, from Cobra\u2019s orange to TaylorMade\u2019s iconic white to Nike\u2019s cool black.\u00a0 Now I have no doubt, as Graeme McDowell shrewdly pointed out when Rory McIlroy\u2019s defection to Nike was announced to great fanfare in Abu Dhabi, that all of the leading club manufacturers make great equipment, and a player\u2019s choice of what equipment to use is as fickle at the end of the day as his choice of what car to drive.\u00a0 The PGA Touring pros have an entirely different relationship to their clubs than you or I, not least because their talent and experience yields feedback at a level incomprehensible to us.\u00a0 A great NBA player once came out for a pre-game shoot-around and after one shot called for maintenance, because to him the rim was clearly off.\u00a0 The crew came out with tape measures and a level and sure enough, the front of the rim was 1\/8 of an inch lower than it was supposed to be.\u00a0 He was one of maybe forty people on the planet who could have noticed that\u2014and the PGA Tour players have the same finely calibrated sense of their equipment.<\/p>\n<p>That being said, there is also no doubt that if it needed to, Nike\u2019s crack engineering and equipment development team could reverse-engineer any clubs Rory likes, tweak their appearance and put the swoosh on them.\u00a0 I am not saying that is what happened, I am just pointing out the a golf club is not a particularly complicated piece of equipment, and if a Chinese car company could reverse engineer a BMW, Nike could do the same for a golf club.\u00a0 But Nike\u2019s staff can also work with Rory, as they have with Tiger, to produce clubs exactly to his liking, which may in turn influence what you or I may want to buy, without changing our skill level or results over the course of a summer much if at all.<\/p>\n<p>But the hope that we can get better is what drives us.\u00a0 David Jacobson, Peter\u2019s brother, provides the best illustration I\u2019ve heard about how hope animates every golfer\u2019s quest to improve.\u00a0 When his dad was ill and only a\u00a0month or so\u00a0away from dying,\u00a0David&#8217;s dad called\u00a0and said he needed to meet him at the range right away.\u00a0 \u201cI think I\u2019ve got it figured out,\u201d he said, and wanted to share his discovery.\u00a0\u00a0 That\u2019s the <em>chi<\/em> of golf.<\/p>\n<p><strong>The Golf Swing Shirt<\/strong><\/p>\n<p>And it\u2019s that same spirit that moves someone like Ray Rapcavage, otherwise occupied making a living in commercial real estate in New Jersey, to invent the <a title=\"Golf Swing Shirt\" href=\"http:\/\/www.golfswingshirt.com\/\" target=\"_blank\">Golf Swing Shirt<\/a>, a cross between a crossing guard\u2019s bib and a strait-jacket that earned the endorsement of none other than Jimmy Ballard, the guru of \u201cconnection.\u201d\u00a0 \u00a0Ray says that he was practicing in his yard one late winter\u2019s day, getting ready for his first round of the season, when he shanked three balls in a row off the side of his house.\u00a0 In frustration, he jerked his wool sweater over his head, and in trying to put it back on somehow got all entangled and the next thing he knew he had both arms down one sleeve.\u00a0 He grabbed his wedge and hit a shot anyway, and lo and behold, it was good.\u00a0 He hit another, with an equally satisfying result.\u00a0 He had a friend in the garment business, and between them they stitched up a prototype, which Ray wore to his course, where he shot 72.\u00a0 Eureka.<\/p>\n<div id=\"attachment_977\" style=\"width: 330px\" class=\"wp-caption alignright\"><a href=\"http:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2013\/01\/Padraig-Harrington-Endorses-Swing-Shirt.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-977\" class=\"size-full wp-image-977\" src=\"http:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2013\/01\/Padraig-Harrington-Endorses-Swing-Shirt.jpg\" alt=\"\" width=\"320\" height=\"240\" srcset=\"https:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2013\/01\/Padraig-Harrington-Endorses-Swing-Shirt.jpg 320w, https:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2013\/01\/Padraig-Harrington-Endorses-Swing-Shirt-175x130.jpg 175w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><p id=\"caption-attachment-977\" class=\"wp-caption-text\">Padraig Harrington Endorses Swing Shirt<\/p><\/div>\n<p>With a little more tweaking, he developed a version for the market, and began showing it to PGA pros in New Jersey.\u00a0\u00a0It starts with\u00a0a basic sleeveless tee-shirt-like body (made of stretchable nylon fabric) with what Ray calls the \u201ccenter trunk sleeve\u201d\u2014the funnel of fabric that holds your arms against your side while aiming your hands toward the grip position&#8211;attached to the front. \u00a0Most of the local pros liked it, Ray says, because getting amateurs to take their hands out of the swing and move in the connected way Ballard likes is one of the toughest skills to teach.\u00a0\u00a0 The Golf Swing Shirt made it impossible <em>not<\/em> to swing connected.\u00a0 Only one pro said he didn\u2019t like it\u2014he <em>loved<\/em> it, he told\u00a0Ray,\u00a0but he\u00a0didn\u2019t want to sell it because he thought it would make his instruction obsolete.<\/p>\n<p>I slipped one on and took a few swings on Demo Day.\u00a0 At first I felt like I was on my way to an arraignment just hoping to make bail, but once I got over how tight my hands felt when I first gripped the club, I was thrilled with the results\u2014every shot high and straight (the test club was a forged wedge), although Ray says most players hit the ball a little thin the first few passes.<\/p>\n<p>The shirt now is designed with a pocket\u00a0you can slip the center trunk sleeve into, so if you buy it in black or white rather than orange (the three color choices available), you could play a practice round without looking as if there are bloodhounds on your trail.\u00a0 I bought one and look forward to trying it out on the range and even on the course when I get home.\u00a0 I won\u2019t shoot 72\u2014Ray, after all, is a 3 handicap, so a 72 is always within range\u2014but I would hope to break 80, and if I do the Golf Swing Shirt will not only have Padraig Harrington\u2019s endorsement, it will have mine.<\/p>\n<p><strong>Orange Whip<\/strong><\/p>\n<p>Not far from the Golf Swing Shirt booth, and in keeping with the orange theme, is a training aide called the <a title=\"Orange Whip Trainer\" href=\"http:\/\/www.orangewhiptrainer.com\/\" target=\"_blank\">Orange Whip<\/a> and no, it\u2019s not an energy drink.\u00a0 It\u2019s a whippy-shafted instrument with an orange-colored weighted ball on the business end and a smaller white ball above the grip that is designed to help players feel the \u201clag\u201d that\u2019s absent from most high-handicappers\u2019 swings, and to get them into the kind of tempo and rhythm that marks the effortless arc of the good player\u2019s move through the ball.\u00a0 Jeff Herberger, a tall transplanted North Dakotan who now gives demonstrations and clinics showing how players can benefit from incorporating the Orange Whip in their training routines, showed me how you\u2019re supposed to use the device.\u00a0 He swung it beautifully, of course\u2014he\u2019s a PGA professional!\u00a0 But after a few slow half swings, as Jeff suggested, I swung the club in the repeated motion he had demonstrated\u2014when you finish your swing, you reverse to your backswing, and get a rhythm over a minute or so that helps lock in both the tempo and the swing plane\u2014and could feel exactly how practice with the Orange Whip could help my game.\u00a0 I would not try it, however, wearing the Golf Swing Shirt, because I would not want my brain to experience the curse of perfection.<\/p>\n<p><strong>Innovative Tees<\/strong><\/p>\n<p>Two new tees caught my attention: the Kiwi three-pronged plastic tee, and the Totem tiny tube tee that you push into the ground with a plastic implement that looks like it might be banned on airliners by Homeland Security.<\/p>\n<div id=\"attachment_982\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2013\/01\/totem-tee-inserter.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-982\" class=\"size-medium wp-image-982\" src=\"http:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2013\/01\/totem-tee-inserter-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><p id=\"caption-attachment-982\" class=\"wp-caption-text\">The Totem Tee Inserter<\/p><\/div>\n<div class=\"mceTemp\">The Kiwi make take its name from the bird, but it also bills itself as the \u201chigh performance Firecracker tee.\u201d\u00a0 Set upside down, its footprint resembles a three-toed bird\u2019s, but when you use it as designed, the front\u201d toe is your target line, and the back of the ball will rest between the other two \u201ctoes,\u201d giving the ball a rather grand perch.\u00a0\u00a0 I didn\u2019t test this tee but took a couple to try at home.\u00a0 I did watch some good players hitting drivers with this tee and everyone I saw turned around with a smile on his (or her) face after watching the balls they&#8217;d laced with the driver\u00a0arcing off into the distance.\u00a0 Again, for purposes of full disclosure, these were PGA professionals hitting these shots, not the kind of hackers I spend most of my time on the course with.\u00a0 But I love tee technology, for some reason\u2014perhaps because it\u2019s the only piece of equipment I usually get for free, which appeals to my frugal Scottish nature.\u00a0 And also, I admire anyone trying to innovate in a part of the game with low barriers to entry, no brand loyalties of any kind, and a product that has always had commodity pricing at best.\u00a0\u00a0 That takes courage, and Kiwi is one of the two new entries into this product category I saw on Demo Day.<\/div>\n<p>The other is the Totem tee, which\u00a0is basically a hollow tube roughly the size of a cigarette.\u00a0 You slip the tube over the implanting device, then push it into the ground just like with a regular tee.\u00a0 There is one extra step, however\u2014you now have to set you ball on the tee, rather than holding tee and ball in your palm as per current practice.\u00a0\u00a0 But the ball sits up nice on the tee, and once again I watched players use it, mostly with driver (although the inserting instrument has two prongs, one for driver height and one for fairway woods or irons).\u00a0 Durability may be an issue, but as it is made of recycled fibers it\u2019s biodegradable, and shouldn\u2019t leave much debris after a mowing or two.\u00a0 On its web page, Totem calls them \u201cGame-enhancing eco-neutral golf tees,\u201d which covers plenty of hot buttons, and as with all the innovative tees, also claims \u201clegendary distance due to significantly reduced spin rate\u201d\u2014introducing the new concept of \u201clegendary\u201d distance, which must be measured in \u201cfeats\u201d rather than yards; \u201cunparalleled accuracy as a result of a tighter dispersion pattern&#8230;even in strong winds\u201d; \u201cless club head deflection, more accurate ball strike\u201d and last but not least, \u201ca better angle of attack.\u201d\u00a0 If the tee can do all this, maybe I can sell the Golf Swing Shirt back to Ray.\u00a0 But teasing aside, I really commend Totem for taking seriously the importance of sustainable practices in all areas of golf.<\/p>\n<p>Tomorrow the full PGA Show in all its hat, ball, gloves and clubs&#8217; glory starts at the Orange County Convention Center.\u00a0 We hope to see even more innovative products there.\u00a0 Hope reigns eternal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, January 23, 2013.\u00a0 Orlando,\u00a0FL The Wednesday during PGA Show week in Orlando every year is Demo Day, the gigantic&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/theaposition.com\/johnstrawn\/golf\/equipment\/973\/demo-day-at-the-pga-show-the-hope-springs-eternal-exhibition\" title=\"ReadDemo Day at the PGA Show: The Hope Springs Eternal Exhibition\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9,5,3,18,7,10580],"tags":[],"class_list":["post-973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf","category-instruction","category-equipment","category-lifestyle","category-personalities","category-golfontheweb"],"jetpack_featured_media_url":"https:\/\/theaposition.com\/johnstrawn\/wp-content\/uploads\/sites\/3\/2013\/01\/Orange-NationalCircularRange.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/posts\/973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/comments?post=973"}],"version-history":[{"count":13,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/posts\/973\/revisions"}],"predecessor-version":[{"id":987,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/posts\/973\/revisions\/987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/media\/975"}],"wp:attachment":[{"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/media?parent=973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/categories?post=973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theaposition.com\/johnstrawn\/wp-json\/wp\/v2\/tags?post=973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}