{"id":1067,"date":"2010-08-30T00:16:01","date_gmt":"2010-08-30T07:16:01","guid":{"rendered":"http:\/\/robertfagan.com\/?p=1067"},"modified":"2025-03-18T17:12:49","modified_gmt":"2025-03-19T00:12:49","slug":"ten-ways-to-break-out-from-the-pack","status":"publish","type":"post","link":"https:\/\/theaposition.com\/robertfagan\/coaching\/1067\/ten-ways-to-break-out-from-the-pack","title":{"rendered":"Ten Ways to Break Out From the Pack"},"content":{"rendered":"


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What you think about most you become and those same things will manifest for you.\u00a0 Here are ten action strategies you can apply to either your business or yourself.<\/p>\n

1<\/strong>.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Act!<\/strong> You are more than just think about, wish about; you must act!\u00a0 Successful people are action-oriented.\u00a0 Good grades, great knowledge, and innovative ideas mean little without putting them into action.\u00a0 Fear and caution stifle many dreams.\u00a0 Have they affected yours?<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Be unique<\/strong>, new and fresh, what\u2019s different and provide people with something they feel they need or want.\u00a0 You can\u2019t blend in or be all things to all people, so specialize.\u00a0 Prospects don\u2019t care about what they already know; they are enticed by you providing them with a solution or an edge.\u00a0 Anyone is and can be unique.\u00a0 What\u2019s new?\u00a0 Be special. Get over your own personal inhibitions because people connect with people know like and trust; they buy into you as a person. Stand out in some manner.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Become sensational<\/strong> creating curiosity in the minds and hearts of your prospects and customers.\u00a0 Enthusiasm sells in any economy; \u201caverage\u201d is forgotten and bypassed.\u00a0 Become an Expert at something and publicize it.\u00a0 The first step is to be unforgettable.\u00a0 Don\u2019t hesitate to be outrageous in a healthy, positive way.\u00a0 Be that which people want to get more of.\u00a0 Same is lame.\u00a0 Boring is invisible.\u00a0 Average people and average companies get average results \u2013 at best.<\/p>\n

Be interested in other people.\u00a0 Dare to be different, and fun.\u00a0 Be willing to take risks, make mistakes, and try new things, but also be creditable, trustworthy, and dependable.\u00a0 In other words, it is not enough to be worth talking about; you must also be worth recommending.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Listen and get to know your customer.<\/strong> Selling is not an informational dump, rather it is probing, discovering, and filling needs better than the customer had anticipated or expected.\u00a0 You will never understand your target\u2019s needs unless you ask and listen and watch intently for the said or unsaid answers.\u00a0 Besides, you can\u2019t explain anything to your prospect until they are ready to listen.\u00a0 So the # 1 secret of selling is to ask questions and listen; don\u2019t talk.<\/p>\n

Engage, be a human being who cares about the prospects desires. Don\u2019t explain how your offering works until your prospect is ready to listen.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Use \u201cPersonal Caring\u201d as your secret advantage<\/strong> as it builds rapport and relationships, and people do business with those they trust, respect, and like.\u00a0 It has often been said that people don\u2019t care how much you know until they know how much you care.\u00a0 Focus on your customer\u2019s desires, educate, and then follow-up with care-based, rather than cost-based thinking.\u00a0 The results or lack of them will make the difference.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 People love to do business with Experts.<\/strong> It\u2019s the difference between being a generalist and a specialist.\u00a0 If you are a special or celebrity expert, all the better.\u00a0 People pay more for the specialist, and in the end are usually more satisfied after working with one.\u00a0 Hence, they are more likely to tell others.<\/p>\n

Get up an hour earlier, study, and become that expert.\u00a0 Study and research everything about your field.\u00a0 Understand that you know more about your field that most anyone else in the world.\u00a0 The confidence you develop in your preparation will quietly show and signal you as an expert.<\/p>\n

People like to brag about their decisions and you make that easier when you become that expert.\u00a0 They buy from emotions and then back up their buying decision with logic.\u00a0 Greed, joy, safety, pain, hope, relief, belonging, recognition, and gain\/convenience are really the powerful motivators.\u00a0 Price not a motivating factor unless there is nothing else to choose from.\u00a0 Logic goes out the window in effective marketing.\u00a0 Logic seldom changes minds when there is the emotions lock in on something.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Target your audience<\/strong> of prospective clients or customers.\u00a0 You can\u2019t do business with everyone, so determine who most wants the product or service you have to offer.\u00a0 Then target them.\u00a0 It is better to a big fish in a little pond as opposed to getting swamped in the ocean.\u00a0 In that way, you are better able to hone your message to match your target\u2019s needs, wants, and desires.\u00a0 What\u2019s more, you\u2019ll be able to more effectively increase your credibility and visibility with a small group more quickly than with a big one.\u00a0 Focused attention wins every time.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Know what sets you apart<\/strong> or makes you different and special.\u00a0 What is your strategic, competitive or unique advantage?\u00a0 Understand what benefits and emotional appeals you, your service or product delivers to your target audience.\u00a0 Lock onto that in your marketing messaging, and stay with it.\u00a0 Know your target\u2019s emotional needs and desires and keep your message keyed to that \u2013 as opposed to pricing, imaging, or extraneous features.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Get to really know your customers and make dealing with you a safe, secure rewarding experience<\/strong>.\u00a0 Do you offer guarantees of some sort in your business offerings?\u00a0 In your personal life, is your word gold?\u00a0 Take a long-term approach to building revenue as viewing the sales interaction not as a sale, but establishing a long term relationship with a new customer.\u00a0 How might you better serve them? Focus your advertising on the creation of a meaningful new relationship with that target and be patient. \u00a0And should you mess up, apologize and make things right with your customer as soon as possible.<\/p>\n

10.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Be and have fun!<\/strong> People like to be entertained and again enthusiasm sells!\u00a0\u00a0 Make your customer love and\/or appreciate you immensely. Business should and can be fun for both the people serving or being served. Is it any accident that people are constantly drawn back to my previous employer Southwest Airlines or a place like Seattle\u2019s Pike Place Fish Market?\u00a0 Playing practical jokes, entertaining, and educating in different manner works.\u00a0 People want excitement!\u00a0 Defy Gravity.\u00a0 Yes, do mix business and pleasure.<\/p>\n

So, what do you need more to focus upon and incorporate into your life or business?<\/p>\n

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  What you think about most you become and those same things will manifest for you.\u00a0 Here are ten action… Read more »<\/a><\/p>\n","protected":false},"author":41,"featured_media":3229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2107,2109,2110,2248],"tags":[3197,30,3198,3199],"class_list":["post-1067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coaching","category-life-coaching","category-golf-and-beyond","category-business-coaching","tag-sales","tag-service","tag-competitive-edge","tag-action"],"jetpack_featured_media_url":"https:\/\/theaposition.com\/robertfagan\/wp-content\/uploads\/sites\/33\/2011\/04\/breakingout.jpg","_links":{"self":[{"href":"https:\/\/theaposition.com\/robertfagan\/wp-json\/wp\/v2\/posts\/1067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaposition.com\/robertfagan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theaposition.com\/robertfagan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theaposition.com\/robertfagan\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/theaposition.com\/robertfagan\/wp-json\/wp\/v2\/comments?post=1067"}],"version-history":[{"count":12,"href":"https:\/\/theaposition.com\/robertfagan\/wp-json\/wp\/v2\/posts\/1067\/revisions"}],"predecessor-version":[{"id":18822,"href":"https:\/\/theaposition.com\/robertfagan\/wp-json\/wp\/v2\/posts\/1067\/revisions\/18822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theaposition.com\/robertfagan\/wp-json\/wp\/v2\/media\/3229"}],"wp:attachment":[{"href":"https:\/\/theaposition.com\/robertfagan\/wp-json\/wp\/v2\/media?parent=1067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theaposition.com\/robertfagan\/wp-json\/wp\/v2\/categories?post=1067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theaposition.com\/robertfagan\/wp-json\/wp\/v2\/tags?post=1067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}