{"id":1110,"date":"2018-11-29T12:20:46","date_gmt":"2018-11-29T17:20:46","guid":{"rendered":"http:\/\/theaposition.com\/tomharack\/?p=1110"},"modified":"2018-11-29T12:20:46","modified_gmt":"2018-11-29T17:20:46","slug":"a-constellation-of-holiday-golf-gifts","status":"publish","type":"post","link":"https:\/\/theaposition.com\/tomharack\/golf\/equipment\/1110\/a-constellation-of-holiday-golf-gifts","title":{"rendered":"A Constellation of Holiday Golf Gifts"},"content":{"rendered":"

\"VolvikIf finding a gift for your favorite golfer were as difficult as playing the game well, a lot of us would be getting the proverbial lump of coal for Christmas. Fortunately, golf gifts are more like golf courses: an inexhaustible supply, with variety and a range of price points to match. \u201cThe golfer who has everything\u201d is an oxymoron.<\/p>\n

Indeed, the only problem is really too many choices. A handful of\u00a0 options follows.<\/p>\n

Club Champion Club Fitting<\/strong>. OK, so you\u2019re aware that the golfer in your life craves new sticks, but you\u2019re wary of selecting the equipment yourself, not to mention paying for the entire set. This Chicago-based company uses the latest swing analysis \"CCtechnology to crunch the variables inherent in each golfer\u2019s swing \u2014 loft angle, lie, optimal shaft flex, and so forth. In turn, their corporate club-building facility has access to 35,000 head and shaft permutations for the perfect fit via their 36 locations.<\/p>\n

Club Champion\u2019s<\/a> winter promotion consists of deep discounts on club-fitting fees for golfers who complete their fitting by January 31, 2019, with the full-bag version going for $175 (regularly $350); $99 for driver or iron fitting ($150); and putter fitting for $66 ($100). They can then build your new clubs. A refitting of an existing set \u2014 for example, new shafts \u2014 is an economical alternative.<\/p>\n

Volvik Golf Balls <\/strong>(pictured above). Like colorful tennis apparel, time was when golf balls in a color other than white were considered blasphemous, or at least uncool. Nowadays, virtually every major ball manufacturer offers colored golf balls, typically in optic yellow or green shades, because (again, like tennis balls), they can be easier to track, especially for golfers of a certain age.<\/p>\n

Volvik <\/a>not only pioneered the concept but has taken it way beyond the competition. The company now sells more than a million dozen balls in assorted colors \u2014 orange, yellow, pink, neon green, purple, jade, black, and yes, white; and in finishes and textures that include matte, \u201cvivid,\u201d and \u201ccrystal,\u201d which has a translucent look. Promoted as both quality equipment and a fashion statement, they\u2019re especially popular on the LPGA tour but are also used on the other pro tours.<\/p>\n

They generally retail for $32.95 – $42.95 on sites like golfballs.com, which often provide free personalization.<\/p>\n

Golf Genius Software<\/strong>. Among the hottest topics in golf media is the \u201cbuddy trip,\u201d specifically tutorials on how to function \u2014 or maybe that should be survive \u2014 when you find yourself in charge of logistics for a group trip. As discussed previously<\/a> in this \"GGS_LOGO\"space, the bulk of the company\u2019s activities focus on large-scale tournament and event management, including huge responsibilities for USGA competitions.<\/p>\n

But the Golf Genius <\/a>staff, including 24 PGA professionals, will also arrange your group trip, everything from tee times to pairings to real-time scoring to a web page to help participants stay engaged, even\u00a0 post-trip accounting. All you have to do is tell them where you want to play. They can\u2019t promise that everyone will like sushi; still, if you\u2019ve ever taken on one of these cat-herding projects, you know the $250 fee for this service is a bargain.<\/p>\n

Golf\u2019s Seniors Can Be Techies Too<\/a><\/p><\/blockquote>\n