{"id":216,"date":"2011-02-07T15:37:15","date_gmt":"2011-02-07T20:37:15","guid":{"rendered":"http:\/\/tomharack.com\/?p=216"},"modified":"2011-02-07T15:37:15","modified_gmt":"2011-02-07T20:37:15","slug":"terminology-matches-hard-goods-for-inventiveness","status":"publish","type":"post","link":"https:\/\/theaposition.com\/tomharack\/golf\/equipment\/216\/terminology-matches-hard-goods-for-inventiveness","title":{"rendered":"Terminology Matches Hard Goods For Inventiveness"},"content":{"rendered":"<div id=\"attachment_219\" style=\"width: 310px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/theaposition.com\/tomharack\/wp-content\/uploads\/sites\/7\/2011\/02\/PGA-Show-Overview-21.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-219\" class=\"size-medium wp-image-219\" title=\"PGA Show Overview 2\" src=\"http:\/\/theaposition.com\/tomharack\/wp-content\/uploads\/sites\/7\/2011\/02\/PGA-Show-Overview-21-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" \/><\/a><p id=\"caption-attachment-219\" class=\"wp-caption-text\">Photo: Peter Andraes<\/p><\/div>\n<p>Anyone who\u2019s attended even a single PGA Merchandise Show will attest to torrential deluge of hype showered on attendees. It\u2019s not all malarkey, of course, but at a certain point \u2013 say, a half-dozen installments of the show \u2013 the natural tendency is stop even trying to evaluate veracity and focus on what\u2019s attractive on a purely visceral level. For many, that means display booths serving free beer at the end of the business day, for example.<\/p>\n<p>For me, it means entertaining myself with all the new terminology concocted to sell the goods and services, a creative endeavor no less, and sometimes more, innovative than the innovations themselves. Meant as neither endorsement nor condemnation of the products themselves (except as otherwise noted), here are some examples from the most recent show.<\/p>\n<p>\u2022 The swing flaw that dare not speak its name? Don\u2019t tell that to ShankMeister. Not a training aid designed to teach the you-know-whats, it\u2019s actually a website (<a href=\"http:\/\/www.shankmeister.com\/\">www.ShankMeister.com<\/a>) devoted to matching buyers and sellers of clubs and other equipment, mostly used.<\/p>\n<p>\u2022 Not to be confused with the plumbing solution of the same name, Drain-O Instant Pro Putting Fix claims to \u201cfix your putting in less than one minute.\u201d Basically two stanchions connected by wire and a guide rail to shape your stroke, it seems intuitively sound, even as its \u201cmake everything\u201d claim is probably a bit unrealistic. (<a href=\"http:\/\/www.drain-o.com\/\">www.drain-o.com<\/a>)<\/p>\n<p>\u2022 Bet you thought that <em>braising<\/em> was just for preparing food. But you can look it up: To braze (vt.) is \u201cto give something a hardness like that of brass.\u201d Thus does Tour Edge \u201ccombo-braze\u201d some of their drivers and fairway \u201cwoods,\u201d the code word they apply to fusing different metals in their clubheads. Seems to be working, too, as a number of PGA Tour players use their clubs, without endorsement deals. No such deal for me, either, as I have two of their clubs in my bag. (<a href=\"http:\/\/www.touredge.com\/\">www.touredge.com<\/a>)<\/p>\n<p>Tomorrow: more goofy names<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anyone who\u2019s attended even a single PGA Merchandise Show will attest to torrential deluge of hype showered on attendees. It\u2019s&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/theaposition.com\/tomharack\/golf\/equipment\/216\/terminology-matches-hard-goods-for-inventiveness\" title=\"ReadTerminology Matches Hard Goods For Inventiveness\">Read more &raquo;<\/a><\/p>\n","protected":false},"author":9,"featured_media":218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,3],"tags":[],"class_list":["post-216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf","category-equipment"],"jetpack_featured_media_url":"https:\/\/theaposition.com\/tomharack\/wp-content\/uploads\/sites\/7\/2011\/02\/PGA-Show-Overview-2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/theaposition.com\/tomharack\/wp-json\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theaposition.com\/tomharack\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theaposition.com\/tomharack\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theaposition.com\/tomharack\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/theaposition.com\/tomharack\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":2,"href":"https:\/\/theaposition.com\/tomharack\/wp-json\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":220,"href":"https:\/\/theaposition.com\/tomharack\/wp-json\/wp\/v2\/posts\/216\/revisions\/220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theaposition.com\/tomharack\/wp-json\/wp\/v2\/media\/218"}],"wp:attachment":[{"href":"https:\/\/theaposition.com\/tomharack\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theaposition.com\/tomharack\/wp-json\/wp\/v2\/categories?post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theaposition.com\/tomharack\/wp-json\/wp\/v2\/tags?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}