The Great Big Bertha brand from Callaway is now positioned as ultra-premium price point clubs with all the features you would expect. The metalwood family includes driver, fairway woods and hybrids.
Fast Facts
Great Big Bertha Driver
Game improvement category
Lightweight construction
Titanium body
Carbon fiber crown
Forged carbon sole
Jailbreak interior frame
A.I. designed face
Adjustable hosel
Stock shaft: UST Helium Nanocore
Stock grip: Winn Dri-Tac Lite Grip
Available Nov. 11, 2022, $699.99
Great Big Bertha Fairway Woods
Game improvement category
Titanium body and cup face
A.I. Designed face
Carbon fiber crown
Forged carbon sole
Adjustable hosel
Stock shaft: UST Helium Nanocore
Stock grip: Winn Dri-Tac Lite Grip
Available Nov. 11, 2022, $499.99
Great Big Bertha Hybrids
Game improvement category
Titanium body and cup face
A.I. Designed face
Carbon fiber crown
Forged carbon sole
Adjustable hosel
Stock shaft: UST Helium Nanocore
Stock grip: Winn Dri-Tac Lite Grip
Available Nov. 11, 2022, $449.99
WYNTK
Some of us can remember back in 1991 when Callaway introduced the original Big Bertha driver and of course there have been updates subsequently including the numerous versions and variations like the Great Big Bertha Epic five years ago. Callaway (now TopGolf Callaway Brands Corp. NYSE: MODG) has transitioned the brand again into the ultra-premium end of the market and added some impressive technology.
The driver is ultra-light, 30g less than their Rogue ST MAX and this encourages it to be swung faster which can produce added yards. The positioning of weight of the titanium head because of the ample use of carbon in the crown and sole results in the center of gravity being low and deep in the head, very useful for producing a higher ball trajectory for more carry distance. The Jailbreak Speed Frame is also back. Its function is to increase face stability at impact and provide more ball speed over a larger area of the low spin-design face.
The GBB fairway woods use the internal weight Jailbreak design with “batwings” seen first in the Rogue ST fairway woods from last year. Launch characteristics were also helped with the use of a 50g of tungsten inside the head plus a 15g steel sole plate. Hybrids of the family use a similar weighting plan plus they have been reshaped with added camber to help with turf contact and difficult lies.
