Equipment

It’s All Over but the Shouting

Ed Travis

According to the recently released USGA and R&A Distance Insights Report (DIR) golfers (including you) hit the ball too far... Read more »

Passion & Enthusiasm – A Formula for Success

Ed Travis

Spending time with Dick Sullivan, President and CEO of PGA TOUR Superstore, one quickly gains an appreciation of the passion... Read more »

Acushnet’s Union Green – Not About Birdies

Ed Travis

Acushnet Holdings Corp. (GOLF: NYSE) has two franchise brands, Titleist and FootJoy, that dominate in their respective market segments, golf... Read more »

Bridgestone VFIT

Ed Travis

At the recent PGA Merchandise Show Bridgestone Golf debuted a neat way that ordinary golfers can improve their games and... Read more »

TR20 – Honma’s New Woods & Irons

Ed Travis

Honma Golf is making a significant effort to capture a bigger portion of the golf equipment business in the United... Read more »

Callaway’s New Chrome Soft & Chrome Soft X

Ed Travis

Four years can be a long time and in golf equipment it can be a very long time. Looking at... Read more »

Bridgestone TOUR B – Reinventing the Tour Ball

Ed Travis

Bridgestone Golf has unveiled the 2020 TOUR B family of golf balls and promoting what they are saying is ground... Read more »

Mavrik Irons for 2020 from Callaway

Ed Travis

Callaway Golf’s run atop the iron market has lasted for five years and for 2020 they are looking to extend... Read more »

Callaway Mavrik Drivers

Ed Travis

Callaway Golf’s latest line of clubs is called Mavrik and clearly builds on the success of last year’s models especially... Read more »

New Tour Edge Irons

Ed Travis

Two new irons have been introduced by Tour Edge Golf, a game-improvement category model EXS 220 and the super game-improvement... Read more »

First Look: TaylorMade SIM Driver with Video

James Mason

TaylorMade launch their new generation of drivers known as the SIM, SIM Max and SIM Max D, which will be... Read more »

Tour Edge EXS 220 Metalwoods

Ed Travis

Following up on the enthusiastic acceptance in the marketplace of last year’s Exotics EXS models a new family under the... Read more »

TaylorMade SIM Drivers

Ed Travis

TaylorMade Golf’s entry in the ‘metalwood wars’ for 2020 is the SIM model which seems to be a logical progression... Read more »

“Experience the Difference” of XXIO

Ed Travis

XXIO is pushing to increase their share of the equipment market in the U.S. with an aggressive sales campaign with... Read more »

SkyCaddie SX400

Ed Travis

Golf rangefinders using the ubiquitous GPS technology have become commonplace and almost every golfer in the frequent-player category who isn’t... Read more »