Equipment

PING G410 Irons – Serious Game-Improvement

Ed Travis

Way over 95% of golfers will not only never play at the professional level but will never be able to... Read more »

Stroke Lab from Odyssey – Control Distance

Ed Travis

Distance control, not aim, is the key to becoming a good if not great putter and consistent distance can only... Read more »

Club Companies on a Roll

Ed Travis

The past year was a good one for golf equipment companies lead by the two largest Acushnet Holdings Corp. (NYSE:... Read more »

MTB-X Challenging the Big Guys

Ed Travis

There’s always a risk when a company tries to improve on a popular product. However, Dean Snell of Snell Golf... Read more »

Wilson Staff D7 Driver

Ed Travis

Wilson made a statement about their view of the club business with the introduction of the Cortex last November. This... Read more »

TaylorMade’s New Spider

Ed Travis

You can pardon a clubmaker boasting a little when for 10 years they have made one of the game’s most... Read more »

“Culture Eats Strategy for Breakfast.”

Ed Travis

Matt Corey, Chief Marketing Officer for PGA TOUR Superstore, leans forward to make his point, “Culture eats strategy for breakfast.”... Read more »

Best of Show – A Few of the Items Attracting Our Attention at the PGA Merchandise Show

Ed Travis

Finn Cycle single rider cart that’s truly fun to ride and makes ready golf a reality – can cut time... Read more »

Monday After the 2019 Show

Ed Travis

Rumors and hyperbole are as much a part of the annual PGA Merchandise Show as the lines for morning coffee.... Read more »

Mizuno JPX919 Tour Review

James Mason

  Brooks Koepka has won back-to-back US Open Championships playing the Mizuno JPX900 Tour model and I was looking forward... Read more »

Another Unique Design—M5 & M6 Irons from TaylorMade

Ed Travis

After TaylorMade Golf made the announcement of a pair of drivers with a feature not seen since the days of... Read more »

Apex 19 Hybrids & Irons

Ed Travis

Callaway Golf’s announcement of the Epic Flash driver and fairway woods was accompanied by the introduction of new hybrids and... Read more »

What You Need to Know About PING’s i500 Irons

Ed Travis

PING had a lot of success with the G700 a game-improvement category iron model last year, so it was logical... Read more »

Bridgestone’s TOUR B JGR Family

Ed Travis

After a three-year absence Dan Murphy is back at Bridgestone Golf taking over as president and CEO and he needs... Read more »

A Constellation of Holiday Golf Gifts

Tom Harack

If finding a gift for your favorite golfer were as difficult as playing the game well, a lot of us... Read more »