Equipment

“Reports of our death have been greatly exaggerated”

Ed Travis

“Reports of our death have been greatly exaggerated.” So said Ben Hogan Golf Equipment Company President and CEO Scott Walker... Read more »

To the core: Callaway’s business not growing as strong as numbers suggest

Steve Pike

  In an interview with Benzinga, Callaway Golf Co. CFO Robert Julian says the “idea that golf is dead or... Read more »

Wilson Golf says it’s working with USGA to have each Triton model driver conforming by Dec. 19

Steve Pike

Wilson Golf has attempted to clarify the U.S. Golf Associations concerns with its new Triton drivers currently at retail that... Read more »

Alpha Female

James Mason

Callaway Big Bertha Alpha 816 Double Black Diamond Driver Review I must admit I was looking forward to taking the Callaway... Read more »

Recoil In Joy

James Mason

Titleist 915 D3 Driver Review                   I have always liked the design... Read more »

New Air Foil Woods Lift Off

Tom Harack

Ask your average golfer the most difficult clubs in the bag to hit solidly and the answer will likely be... Read more »

PGA Show – Looking for Answers

Ed Travis

At this writing we are just over two months to the opening of the 2017 PGA Merchandise Show—in fact we... Read more »

Wally Meets Wall Street: Acushnet Company now playing in different world

Steve Pike

The Acushnet Company, parent of Titleist and FootJoy, today opened its long-awaited IPO at $17 per share on the NYSE,... Read more »

Titleist parent Acushnet reports sales, earning growths ahead of IPO

Steve Pike

Ahead of tomorrow’s expected IPO, the Acushnet Company reported 2016 second half sales at $903 million with earnings of $54M... Read more »

Report says Acushnet IPO set for next week

Steve Pike

The Acushnet Company’s long-awaited IPO will be next week, according to a report in today’s Boston Globe.com. The Acushnet Company... Read more »

Cobra Golf first major company to market one-length iron set

Steve Pike

  Cobra Golf’s new King F7 One Length iron set will be available Jan. 13. Cobra is the first major... Read more »

10 Rounds with the Sentio Sierra 101

Ed Travis

Club makers use words like NEW, AMAZING, THE LATEST, etc. to promote their clubs and putters are no exception. When... Read more »

Inside the Golf Business Ropes

Ed Travis

David Hueber has been around the golf industry for four decades, a lot of the time holding very responsible positions... Read more »

Saving Shots With Mirua’s K-Grind Wedge

Jay Stuller

At golf’s highest level the putter is clearly the most important club, the mastery of which differentiates Jordan Spieth, Tiger... Read more »

Tiger’s In – Nike’s Out

Ed Travis

He hasn’t put his game on display for over a year and his last PGA Tour win was in August... Read more »