Equipment

Ten Rounds with EX10 Fairway Woods & Hybrids

Ed Travis

Tour Edge Golf doesn’t spend millions on television advertising campaigns nor do they dole out money for toursters to play... Read more »

Ten Rounds with the Cobra King F7+ Driver

Ed Travis

In 2013 Tom Olsavsky joined Cobra Puma Golf as Vice President of Research and Development after a long stint with... Read more »

PGA TOUR Superstore – Bucking the Trend

Ed Travis

In addition to a soft demand particularly for hard goods, golf retailing has had to endure some difficult times typified... Read more »

Another PGA Show in the Books

Ed Travis

After covering the PGA Merchandise Show for more than 20 years the variety of products still amazes me and particularly... Read more »

Leupold GX-5i3 small and powerful

Steve Pike

I’m not big on range finders, but this is an exception. Leupold Optics says its new GX®-5i3 features a high-performance... Read more »

Growing Snell Golf expands its marketing team

Steve Pike

  Just a few days prior to the annual PGA Merchandise Show in Orlando (Jan. 25-27), Snell Golf has expanded... Read more »

“Reports of our death have been greatly exaggerated”

Ed Travis

“Reports of our death have been greatly exaggerated.” So said Ben Hogan Golf Equipment Company President and CEO Scott Walker... Read more »

To the core: Callaway’s business not growing as strong as numbers suggest

Steve Pike

  In an interview with Benzinga, Callaway Golf Co. CFO Robert Julian says the “idea that golf is dead or... Read more »

Wilson Golf says it’s working with USGA to have each Triton model driver conforming by Dec. 19

Steve Pike

Wilson Golf has attempted to clarify the U.S. Golf Associations concerns with its new Triton drivers currently at retail that... Read more »

Alpha Female

James Mason

Callaway Big Bertha Alpha 816 Double Black Diamond Driver Review I must admit I was looking forward to taking the Callaway... Read more »

Recoil In Joy

James Mason

Titleist 915 D3 Driver Review                   I have always liked the design... Read more »

New Air Foil Woods Lift Off

Tom Harack

Ask your average golfer the most difficult clubs in the bag to hit solidly and the answer will likely be... Read more »

PGA Show – Looking for Answers

Ed Travis

At this writing we are just over two months to the opening of the 2017 PGA Merchandise Show—in fact we... Read more »

Wally Meets Wall Street: Acushnet Company now playing in different world

Steve Pike

The Acushnet Company, parent of Titleist and FootJoy, today opened its long-awaited IPO at $17 per share on the NYSE,... Read more »

Titleist parent Acushnet reports sales, earning growths ahead of IPO

Steve Pike

Ahead of tomorrow’s expected IPO, the Acushnet Company reported 2016 second half sales at $903 million with earnings of $54M... Read more »