Equipment

Caution: Mad Scientist At Play

It’s uncanny, really, the similarities to Dr. Emmett Brown, the wild-eyed, time-traveling inventor played by Christopher Lloyd in the hit... Read more »

2010 PGA Merchandise Show – Demo Day (or Why Are My Hands Bleeding?)

Casey Alexander

After waking up in Long Island at 3:40 AM and catching a 6 AM flight out of JFK, I arrived... Read more »

Smart Stuff: The Eazy Bag

James A. Frank

Besides the big companies that exhibit at the PGA Merchandise Show, there are always the little booths of industry newcomers... Read more »

Get a Grip with Prohands

Brian McCallen

Once I came to the realization that your hands are the direct link between your brain and your game, or... Read more »

2010 PGA Merchandise Show Preview – Where Did All The Fun Go?

Casey Alexander

This week I will be attending the PGA Merchandise Show in Orlando, FL. I have attended this show for the... Read more »

The Olympic Burden on the Golf Equipment Industry

Casey Alexander

We have listened to the almost unanimous cries of joy over golf’s inclusion in the 2016 Olympic Games in Rio.... Read more »

PGA Show Pre-Game: What’s New from TaylorMade

James A. Frank

The annual PGA Merchandise Show kicks off next week. In the past, manufacturers used the show—where equipment companies, club pros,... Read more »

What’s Next: The Leaning Tower of Tee-sa?

James A. Frank

I can’t think of many great golf innovations to have come out of France—unless your post-round libation is Grey Goose.... Read more »

If It’s Good Enough for Jack…

James A. Frank

One of the most famous photographs in golf is of a 46-year-old Jack Nicklaus, en route to winning the 1986... Read more »

TaylorMade-adidas Golf 2010: The Lowdown

James A. Frank

I was recently reminded that metal woods have only been around since the late 1970s. Gary Adams first showed his... Read more »

Living The Dream

James A. Frank

TaylorMade’s “Tour Experience” is as close as we’ll ever get to being treated like a pro Among the many perks... Read more »

Headcovers for a good cause

Ernie Els carries this lion headcover from Daphne's when he plays onthe PGA Tour. When you carry it, you help support his charitable foundation.

Larry Olmsted

Daphne’s is a remarkable company that combines excellent craftsmanship with extensive charitable efforts.

The Perfectionist and His Putters

Honeycomb face of a Bettinardi BBX80 blade

David Gould

Part impulsive artist and part golf-savvy craftsman, Bob Bettinardi is the world's source for unique, custom-milled putters that tour players fawn over and collectors can't seem to get enough of.