Equipment

PGA Show Pre-Game: What’s New from TaylorMade

James A. Frank

The annual PGA Merchandise Show kicks off next week. In the past, manufacturers used the show—where equipment companies, club pros,... Read more »

What’s Next: The Leaning Tower of Tee-sa?

James A. Frank

I can’t think of many great golf innovations to have come out of France—unless your post-round libation is Grey Goose.... Read more »

If It’s Good Enough for Jack…

James A. Frank

One of the most famous photographs in golf is of a 46-year-old Jack Nicklaus, en route to winning the 1986... Read more »

TaylorMade-adidas Golf 2010: The Lowdown

James A. Frank

I was recently reminded that metal woods have only been around since the late 1970s. Gary Adams first showed his... Read more »

Living The Dream

James A. Frank

TaylorMade’s “Tour Experience” is as close as we’ll ever get to being treated like a pro Among the many perks... Read more »

Headcovers for a good cause

Larry Olmsted

Daphne’s is a remarkable company that combines excellent craftsmanship with extensive charitable efforts.

The Perfectionist and His Putters

David Gould

Part impulsive artist and part golf-savvy craftsman, Bob Bettinardi is the world's source for unique, custom-milled putters that tour players fawn over and collectors can't seem to get enough of.

Aye, Robot

Jeff Wallach

If you thought the motion-capture technology used in such movies as Lord of the Rings and King Kong was cool,... Read more »