Equipment

A Talk with PGATSS CMO Jill Thomas

Ed Travis

Golf retail is not for the faint of heart and at PGA Tour Superstore Jill Thomas Chief Marketing Officer Retail... Read more »

Hot Launch 524 Irons by Tour Edge

Ed Travis

The Hot Launch 524 irons from Tour Edge Golf include the E524 super game-improvement model and the game-improvement C524 in... Read more »

Tour Edge Hot Launch 524 Drivers

Ed Travis

Making extensive use of features found in the premium Exotics brand Tour Edge has updated the Hot Launch 524 family... Read more »

Titleist TruFeel & Tour Soft Golf Balls

Ed Travis

Recreational players now have two new models from Titleist, the TruFeel and Tour Soft ionomer cover balls in several different... Read more »

Monday After the 2024 PGA Show

Ed Travis

It felt almost like before the pandemic. The 71st PGA Show completed last Friday was again the “Major of the... Read more »

PXG 0311 Black Ops Driver

Ed Travis

PXG latest driver entry for the 2024 season is the game-improvement 0311 Black Ops with a better player version the... Read more »

Titleist AVX 2024

Ed Travis

Titleist AVX for 2024 has been updated with a higher speed, higher gradient core that is the same as found... Read more »

TaylorMade Introduces Two Qi Iron Models

Ed Travis

TaylorMade Golf’s latest irons are the Qi for straighter ball flight and Qi HL (High & Light) for those golfers... Read more »

Wilson Staff Model Blades and CB Irons

Ed Travis

  Wilson Staff is an iconic brand and for 2024 they have introduced new versions of the Staff Model Blade... Read more »

Ping’s Irons for Better Players—Blueprint S & Blueprint T

Ed Travis

Ping has announced two iron models targeted for better players, the Blueprint S players distance iron and the Blueprint T... Read more »

TaylorMade Qi10 Drivers Introduced

Ed Travis

  TaylorMade Golf has brought to market three models in the Qi10 series including the Qi10 Max with a MOI... Read more »

Cobra’s New Darkspeed Irons

Ed Travis

Darkspeed irons from Cobra Golf are available in either Variable or ONE Length and both have distance-iron performance. Fast Facts... Read more »

Darkspeed Drivers the Latest from Cobra

Ed Travis

The newest metalwoods from Cobra Golf are the Darkspeed family with three driver models all having re-engineered aerodynamic shaping and... Read more »

G430 MAX 10K Drivers by Ping

Ed Travis

Ping announced the G430 MAX 10K driver with the most forgiveness of any driver they have made with a multi-material... Read more »

Revamped Launcher XL 2 Drivers by Cleveland

Ed Travis

Cleveland Golf used artificial intelligence software to redesign the two new Launcher XL 2 drivers resulting in added forgiveness and... Read more »