Equipment

The Olympic Burden on the Golf Equipment Industry

Casey Alexander

We have listened to the almost unanimous cries of joy over golf’s inclusion in the 2016 Olympic Games in Rio.... Read more »

PGA Show Pre-Game: What’s New from TaylorMade

James A. Frank

The annual PGA Merchandise Show kicks off next week. In the past, manufacturers used the show—where equipment companies, club pros,... Read more »

What’s Next: The Leaning Tower of Tee-sa?

James A. Frank

I can’t think of many great golf innovations to have come out of France—unless your post-round libation is Grey Goose.... Read more »

If It’s Good Enough for Jack…

James A. Frank

One of the most famous photographs in golf is of a 46-year-old Jack Nicklaus, en route to winning the 1986... Read more »

TaylorMade-adidas Golf 2010: The Lowdown

James A. Frank

I was recently reminded that metal woods have only been around since the late 1970s. Gary Adams first showed his... Read more »

Living The Dream

James A. Frank

TaylorMade’s “Tour Experience” is as close as we’ll ever get to being treated like a pro Among the many perks... Read more »

Headcovers for a good cause

Larry Olmsted

Daphne’s is a remarkable company that combines excellent craftsmanship with extensive charitable efforts.

The Perfectionist and His Putters

David Gould

Part impulsive artist and part golf-savvy craftsman, Bob Bettinardi is the world's source for unique, custom-milled putters that tour players fawn over and collectors can't seem to get enough of.

Aye, Robot

Jeff Wallach

If you thought the motion-capture technology used in such movies as Lord of the Rings and King Kong was cool,... Read more »