Callaway Golf is targeting the ultra-premium golf equipment market with their latest hi-tech release, the Great Big Bertha all titanium irons, featuring added tungsten weighting to the sole.
Fast Facts Great Big Bertha Irons
Game-Improvement category
A.I.-designed forged titanium face
Loft-dependent tungsten sole up to 145g
Hollow CP4 titanium body
Urethane microspheres
Available Nov. 11, 2022
$449.99 per iron
WYNTK
The Great Big Bertha brand has undergone yet another redefinition with Callaway moving it into the ultra-premium price end of the spectrum. This is a relatively snakk segment of the overall club business but one where Callaway has not had a significant presence.
Great Big Bertha irons have a titanium face and body, and the multi-piece design is hollow filled with Callaway’s familiar urethane microspheres in order to improve feel while dampening impact sound.
The bigger news though is the impressive amount of tungsten weighting. Since the head is titanium, and titanium is about 40 percent lighter than steel, the head weight is significantly less with the result being about 96g of weight becoming available for repositioning. This gave engineers the flexibility to move weight towards the outside for more forgiveness and consistency while allowing the make use of a huge tungsten sole weight. This added to the “easy-to-hit” factor and helped with higher ball launch. Both are nice to have especially for those golfers mostly likely interested in such a premium priced game-improvement iron.
Callaway tells me the forged face is the thinnest they have ever been able to use in an iron and since it is thin rebound is quick which transfers more of the swing energy to the ball and produces more yards.
