The worst secret in golf is finally public. Rising PGA Tour star Rickie Fowler has signed an equipment deal with Cobra Puma Golf. Fowler signed an apparel deal with Puma in 2009.
The equipment deal gives Cobra Puma Golf some extra fodder going into this week’s PGA Merchandise Show in Orlando and more important, and more important, gives the company a marquee player on the Tour – one whose look and play matches the youthful “go for broke” demographic Cobra Puma is looking to gain.
Fowler, who had been with Titleist, will play Cobra’s AMP driver, which not coincidentally os orange and black, the same colors as his alma Mater, Oklahoma State, as well as an AMP 3-wood and AMP Pro prototype irons. Throughout the year, according to the company, will “continue to test” new Cobra product and add it to his bag.
“Rickie’s focus, determination and performance combined with his stand out style and joy for the game make him a perfect match for Cobra Golf,” said Cobra Puma Golf President Bob Philion. “He has had a tremendous effect in the golf industry over the past few years and his influence continues to grow. As we continue the revitalization of Cobra globally, Rickie Fowler will be instrumental in bringing our core DNA to life by being grounded in performance while bringing an edgy, unique personality and style to life. He will help us introduce the new COBRA Golf to a new group of consumers.”