Callaway announces early release of RAZR Fit driver (VIDEO)

Thanks to Phil Mickelson’s first-place finish in last week’s Pebble Beach National Pro-Am tourney and his on-air plug for the golf club that helped him leave Tiger Woods in his dust, Callaway Golf has moved up the release of its RAZR Fit driver from February 17 to February 15.

“I certainly am confident now heading into some of our big events,” Mickelson said after notching his 40th PGA Tour win with a two-shot triumph over Charlie Wi. “I feel like my putter is back and I feel like I’ve got a driver that’s dialed in with our new RAZR Fit Driver. I’ve got such control over my flight, trajectory and distance control.”

Nice plug by Phil, who also gave it up for Callaway’s new HEX Black Tour golf ball.

“I had a big advantage this week, I felt, because when the winds started coming up, when the rain started coming up, I felt like I had an advantage by the way my ball was flying and controlled through that wind,” Mickelson told the Golf Channel. “We’ve got a new ball this year, HEX Black, and it just flew so good and penetrated through the air so much better in this thick, cold air. I felt like I had a big advantage.”

But it was Lefty’s convincing comeback from six strokes down at the start of Sunday’s finale and a “steep demand in consumer demand” that had the Carlsbad, Calif., manufacturer escalate the retail release of the driver.

“RAZR Fit has generated more attention than any new product that we’ve introduced in years,” Joe Urzetta, Callaway’s senior vice president of the Americas. said in a statement. “Our phones have been ringing off the hook.”

Callaway will also make its RAZR X HL irons and hybrids, forged wedges, and Odyssey ProType Tour Series putters available on Wednesday.



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