TaylorMade-adidas Golf surpasses $1 billion sales mark in first half of year

TaylorMade-adidas Golf keeps rolling. The golf equipment giant comprised of the TaylorMade, adidas Golf, Ashworth and Adams brands, reported its second quarter sales at $514.7 million – a 25 percent increase over Q2 in 2011. The company did not reveal its earnings but said its strong Q2 was based on growth in all categories, with metal woods, irons, putters and footwear each recording growth rates above 20 percent.

TmaG's Rocketballz driver

TMaG’s Rocketballz line of drivers and metal woods has been the big hit of the equipment industry this year and further solidified the company’s market share hold on metal woods.

By contrast, TMaG metal woods rival (and Carlsbad, Calif., neighbor) .Callaway Golf Company reported its first half Q2 sales at $566 million.

TMaG’s Q2 first-half sales were $1.02 billion – a 29 percent increase compared to the same period last year – making it the best first-half, in terms of sales, in the company’s 33-year history. That sales number also makes TMaG the first company in the golf equipment industry to surpass $ 1billion sales in sales the first six months of a fiscal year.

Can TMaG keep up the momentum? Sales will probably slow down Q3 as the equipment selling season winds down, but regardless, TMaG appears on pace to at least come close to being the first equipment company to reach $2 billion in sales.





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