Bridgestone Golf’s new J715 460 driver will be available beginning Feb. 1 with a shelf price of $399. The J715 460 is the company’s first driver in four years and, according to Bridgestone, combines four technologies to maximize distance and accuracy off the tee.
“At Bridgestone we don’t release new products just to release new products. Our philosophy is to wait until we truly have something innovative and unique that will benefit golfers’ games,” said Josh Kinchen, golf clubs and accessories marketing manager at Bridgestone Golf. “We haven’t put out a new driver in several years because we don’t believe a new color offering or some other less impactful technology is really worth asking consumers to part with their hard-earned dollars for. We want consumers to know that when we introduce a new club, it will always offer real tangible performance benefits. The J715 is without question the best driver we’ve ever made and we know that golfers who try it will see the difference it makes.”
The increased distance and accuracy that the J715 driver delivers, Kinchen said, is achieved through four key technologies:
- The Flex Action Speed Technology (F.A.S.T.) crown is extremely thin near the clubface and progressively thickens towards the club head rear to enable the crown to slightly flex at impact creating higher launch and increased repulsion.
Power Milled Face
- Patented face milling pattern works to reduce the common ball slippage at impact problem that drivers today encounter. Maintaining the ball’s position of impact leads to increased quality compression time that results in reduced spin (200-300 RPMs based on robot testing) for straighter and longer drives.
Spin Flight Control Technology
- Movable weights on multiple axes in the heel and center of the clubhead allow users to customize the center of gravity for desired spin and trajectory.
Variable Adjust System
- J715 is completely Face and Lie angle adjustable, offering face angle adjustments of up to one degree (closed and opened) and lie angle settings of standard, one degree upright and two degrees upright.
The J715 Driver will be available in lofts of 8.5, 9.5, 10.5 and 12 degrees and will be the first Bridgestone driver in the U.S. available in both left- and right-hand versions (left hand available in 9.5 and 10.5 lofts only).