The Under Armour brand has made great inroads in the golf apparel and footwear industries the past few years, seriously challenging – and some could argue surpassing – the likes of Nike Golf, adidas Golf and FootJoy.
This month’s grand opening of the Under Armour Golf Palmetto Dunes Concept Shop at Palmetto Dunes Oceanfront Resort on Hilton Head Island (www.PalmettoDunes.com) is a good example of Under Armour’s popularity among consumers and retailers. The new Under Armour space that helps anchor the Robert Trent Jones clubhouse at Palmetto Dunes Oceanfront Resort features a store-within-a-store concept that highlights a heightened UA golf shopping experience through a variety of men’s, women’s and youth golf product, as well as Under Armour headwear and eyewear.
The Palmetto Dunes Concept Shop will also feature Under Armour men’s and women’s fitness product.
“We’re excited to offer Under Armour’s visionary collection of clothing in our new concept shop,” says Palmetto Dunes Vice President of Resort Operations Brad Marra. “By featuring a young superstar like Jordan Spieth (the PGA Tour Player of the Year), UA stands out as a brand that truly supports individuality on and off the golf course and we are very excited to offer this collection at the Robert Trent Jones Course in Palmetto Dunes.”
Under Armour extended Spieth’s contract this past January to help represent the brand’s golf category. In the nine months that followed Spieth rewrote the PGA Tour record books, winning two majors enroute to a single-season earnings record of more than $12 million. That didn’t include the $10 million FedEx bonus the 22-year-old earned after clinching the FedEx Cup Playoffs following his four-stroke win at the season-ending Tour Championship.
Palmetto Dunes Oceanfront Resort is a 2,000-acre resort located in the middle of Hilton Head Island, bounded by three miles of Atlantic Ocean beach on one side and a sheltered Intracoastal Waterway marina on the other. The resort features three golf courses, tennis center, an 11-mile inland salt-water lagoon system for kayaking and fishing, and Hilton Head Outfitters for bike rentals, canoes, kayaks and fishing. The Mediterranean-style Shelter Cove Harbour deep-water marina, located right across from Palmetto Dunes, features waterfront shopping and dining and a wide variety of charters, including nature cruises, dolphin tours, sport crabbing and fishing.