Acushnet Co. debuts next generation Titleist NXT Tour, NXT Tour S, Velocity balls


The Acushnet Company has debuted its next generation Titleist NXT Tour, NXT Tour S and Velocity golf balls for 2016 at the PGA Merchandise Show in Orlando.

The new NXT Tour, according to Acushnet, has been engineered for even longer distance, while the new NXT Tour S offers its softest feel yet. The new Velocity, Acushnet said, provides even more powerful distance with a more playable feel.

Each of the models will be available beginning Jan. 28.

Titleist NXT Tour and NXT Tour S golf balls

Titleist NXT Tour and NXT Tour S golf balls

“At Titleist, our goal is always to deliver the best performing product we possibly can, and what new NXT Tour, NXT Tour S and Velocity represent are the best performing golf balls in their respective categories,” said Michael Mahoney, director of golf ball product management. “When we look at the results of our extensive robot and player testing, we are exceedingly confident that golfers will experience new Titleist golf ball models that outperform their competition and deliver on their meaningful performance improvements relative to distance, short-game performance and soft feel.”

The new NXT Tour (suggested retail price $34.99 per dozen), Mahoney said, has a larger center dual core that produces low spin and fast ball speed for even longer driver and iron distance. The new core technology combines with Titleist’s soft, Fusablend cover for better shot stopping control and soft feel.

Mahoney said the new NXT Tour S (SRP $34.99 per dozen) provides similar high performance benefits as NXT Tour but with a softer feel. A reformulated softer compression core, Mahoney said, combines with a softer Fusablend cover to produce the softest-feeling NXT Tour S yet, while maintaining outstanding distance and precision in the short game.

Comparatively, Mahoney said, NXT Tour delivers longer distance with a higher flight, while NXT Tour S provides significantly softer feel.

Titleist Velocity golf ball

Titleist Velocity golf ball

Mahoney said the new Velocity (SRP $26.99 per dozen), reengineered with its largest and fastest core yet, produces “explosive’’ initial velocity for even more powerful distance:

Velocity’s proprietary LSX core technology, Mahoney said, delivers faster ball speeds for more distance on all full swing shots. The low-spin construction with leading-edge aerodynamics produces a soaring trajectory for better carry and roll, while a new, thinner NAZ2 cover provides more playable feel in the short game.

Leave a Reply

  • (will not be published)