FootJoy is expanding its Hyperflex golf shoe category to include its popular Boa Closure System. The company calls Hyperflex, which it introduced this past January, the “most distinctive’’ footwear category in FootJoy history. Hyperflex features what FootJoy calls a “FlexGrid’’exoskeleton to deliver lightweight support and cushioning.
FootJoy’s Hyperflex shoe with Boa Closure System
The Boa Closure System, FootJoy says, enables players to enjoy the performance and comfort of Hyperflex with an additional level of custom, micro-adjustable, consistent fit. The Hyperflex shoes with the Boa Closure System will be available April 15 at a suggested retail price of $210 per pair.
FootJoy was the first golf shoe manufacturer to implement the Boa Closure System after it gained popularity in other industries, such as snowboarding, cycling and outdoor/hiking. The collaboration between FootJoy and Boa dates back to 2004 when FootJoy irst began developing a shoe that integrated the closure system, called ReelFit. Since then, the system has gone through numerous iterations and been incorporated in a wide range of FootJoy shoes, including FootJoy ICON, D.N.A., and Contour Series.
