Bridgestone Golf says its new generation Tour B330RX and TourB330RXS golf balls each for players with swing speeds below 105 mph by using new proprietary AMATOUR Core and SlipRes Cover technologies (www.bridgestonegolf.com). The balls will make their debuts at this week’s annual PGA Merchandise Show in Orlando.
The company says the AMATOUR Core is the “engine’’ of the golf ball that is 28 percent softer than the average firm tour ball core, and utilizes a steeper gradient in softness from the inner part of the core to the outer region. The result, Bridgestone says, results in faster ball speed and more reduced spin off the driver than ever before.
The SlipRes cover, according to Bridgestone, leads to increased friction that keeps the ball more stable on the clubface, which results in more spin on short shots. Simultaneously, the company says SlipRes has the reverse effect off the tee, lowering driver spin due to that type of impact’s recoiling force, leading to longer distance.
Bridgestone says an added benefit to the new SlipRes Cover is increased durability. Due in large part to the cover’s innovative self-repairing formulation, the new B330RX and B330RXS golf balls are more resistant to stains and abrasions than ever before.
“The claims we’re making may seem unbelievable, and I wouldn’t have believed them myself if I heard them without having witnessed them firsthand in our R&D testing,” said Adam Rehberg, Golf Ball Marketing – Bridgestone Golf, Inc. “We witnessed significant distance increases over major competitors in robot testing, while providing improved greenside spin. The truth of the matter is these balls perform better than anything currently on the market for swing speeds below 105 mph and golfers will notice immediately when they put them in play.”