The Acushnet Company’s Titleist new Titleist 913 fairway metals and hybrids will be available beginning Feb. 1, 2013 at a suggested retail price of $279 for the fairway metals and $229 for the hybrids.
The 913F and 913F.d Low Spin fairway metals and 913H and 913H.d hybrids each feature Titleist SureFit Tour adjustable hosel technology and utilize a new SureFit Tour weight location on the sole of each club to help create what Acushnet calls “distinct performance targets, all-around performance or lower spin with a penetrating flight.”
The company says golfers can select their models – 913F or 913F.d Low Spin, 913H or 913H.d – based on forgiveness or ball flight.
In addition, Acushnet says the 913 fairway metals and hybrids each feature center of gravity (CG) positions lower than the prior generation 910 models to further maximize distance potential through reduced spin while providing stability and forgiveness. To accomplish this more optimal CG, Acushnet says it made improvements to the head designs and SureFit Tour hosel structure, allowing for more discretionary mass to be redistributed low and deep in each head.
With the 913 fairways, engineers utilized a new casting and polishing process to produce a thin crown, with a lower, flatter sole profile similar to the new 913 drivers. The 913 hybrids were refined with a sleeker, tour-inspired design. For 913 fairways and hybrids, Titleist engineers created a leaner SureFit Tour hosel with a lower hosel height and tapered sleeve, which benefits CG position as well as the appearance at address.
“All of the players we’ve tested with have commented on how much better the hosel looks in the address position. As a result, they have even more confidence standing over their shot,” said Steve Pelisek, general manager of Titleist Golf Clubs for the Acushnet Company.