Adams Golf is unleashing what it calls an “experimental” marketing campaign called “Easy Million,” which is designed to drive golfers to golf specialty retail stores, golf course demo days and even corporate events. The goal is for players to gain a cumulative total of 1,000,000 yards of added distance with the company’s new line of Super clubs – the Super S and Super LS.
Once a golfer goes through the “Easy Million” experience and has the totalyardage gained, he or she can submit that number to the running total at onemillionyards.com by using their mobile phone (via mobile text messaging) or on any tablet device, laptop or desktop computer.
After adding the total number, the golfer will be prompted to write a product review about the Super clubs he or she used. Once the review has been submitted, the player will receive an Adams Golf tour-issued hat with their yardage number embroidered on the side.
See a video of the Easy Million Campaign at http://youtu.be/ul-f5DsoegY