TaylorMade launch their new generation of drivers known as the SIM, SIM Max and SIM Max D, which will be available for pre-order on January 10 and in store from February 7, 2020. These will be accompanied by fairway and rescue models in each of the ranges.
The main new technology evolves around the impact area known as the speed generation zone, which is the last three feet before the club makes impact with the ball. TaylorMade have found a way to increase clubhead speed using aerodynamics. A new asymmetric sole design, enhanced Inertia Generator and a series of shape-inspired innovations work in unison to improve forgiveness while also increasing aerodynamics and clubhead speed at the most critical stage of the swing.
Tour players accelerate from 90mph to 120mph as they come into the hitting area. The new SIM drivers are engineered to improve aerodynamics through this area and what that improved clubhead speed means to you is more distance.