TMaG Hits New Sales Highs

Well there’s no doubt of it now – TaylorMade-adidas Golf (a division of adidas AG-ADR PINK:ADDYY) is the world’s largest golf company. For 2012 the makers of the white headed metalwoods had sales of $1.7 billion a industry leading increase of 20% over the prior year. 

TMaG lengthened its lead in the metalwood categroy with the R11S and RocketBallz models showing a 21% increase in drivers, fairways and Rescue (TaylorMade’s name for hybrids) clubs. And the growth was not confined to just metalwoods with iron sales gaining 32%.

The company reported that sales in the United States were approximately half of the worldwide total and their dollar share of the metalwood category in this country was 47% and in the iron category 25%.

Mark King CEO and President was more than a little pleased with the results and said, “We’re extremely proud that we’ve again reached record sales in 2012, especially given the competitiveness of our industry. Our success starts with an intense focus on developing technologies that promote significantly better performance in our clubs, balls, footwear and apparel. That makes professional golfers want to use them, especially those who play on the world’s six major golf tours –the PGA, European, Japan, Champions, LPGA and, which gives our products invaluable exposure and credibility among consumers.”

Sales in other categories also posted gains with footwear up 19%, golf bags up 47% and other golf hardware increasing 48%. 

By comparison the second largest golf manufacturer, Acushnet Company makers of Titleist golf balls and clubs, is privately held and does not disclose financial results.

TaylorMade said so far in 2013 sales of the R1 driver (replacement for the R11s) and the RocketBladez irons (the first ever to have a sole slot for added distance) and adidas Golf’s adizero footwear have been very strong.

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