Look for golf shoe and glove giant FootJoy to embark on a significant rebranding campaign in 2013. The company – sister to Titleist on the Acushnet Company portfolio – has hired INNOCEAN USA, an advertising agency headquartered in Huntington Beach, Calif., to develop a new brand campaign.
FootJoy is market leader in glf shoes and gloves
As part of the brand strategy, INNOCEAN will be responsible for developing new broadcast, digital, mobile and social marketing to re-launch the FootJoy brand under its new moniker and tagline: “FJ. The Mark of a Player.”
It will be interesting to see what INNOCEAN comes up with. FootJoy is one of the most respected companies in the golf industry. It’s “Sign Boy” campaign of a few years was one of the most popular and successful in industry history. But FootJoy, despite market share leadership in shoes, gloves and socks, along with a growing outerwear and apparel business, appears to have fallen a bit under the radar in terms of brand visibility the past couple of years.
