Callaway intros Apex lines of irons and hybrids

 

Callaway Golf today introduced its new line of Apex Irons, Apex Pro irons and Apex Hybrids. The new Apex irons will be available Oct. 30 and the hybrid on Dec. 4.

In the new Apex Irons, Callaway says it has incorporated – for the first time – its face cup technology into a forged iron to promote increased distance. The set, according to Callaway, also features a multi-piece construction with more offset in the longer irons, a more compact shape with less offset in shorter irons, and advanced forging for incredibly soft feel.

Callaway's Apex iron

Callaway’s Apex iron

The new Apex Pro irons are a forged performance set built specifically for skilled players. Callaway says they incorporate “Tour influenced’’ shaping and design with a classic look, progressive flow weighting that optimizes Center of Gravity (CG) for playability and control, and soft feel that better players prefer.

The Apex Hybrid is the first hybrid for the Apex and Apex Pro player. Callaway says it has a longer, more iron-like blade length with a Neutral CG bias, controlled ball flight, and workability from precision shaping. The new hybrid, according to Callaway, also delivers high ball speeds from a forged face cup, and an Internal Standing Wave that helps move the CG for versatility on various shots.

Each iron set will have a suggested retail price of $1,199.99 for steel shafts and $1,399.99 for graphite shafts. Callaway says the new Apex and new Apex Pro sets will both have a wide selection of no upcharge shaft options, including popular shafts on Tour.

The Apex Hybrid (available lofts: 2H-5H) will be at retail and online on CallawayGolf.com at price of $219.99 each.

 

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