FootJoy is introducing the new D.N.A. (DryJoys Next Advancement) golf shoe now with full customization through its popular MyJoys program.
Offering lightweight support, a secure fit and comfortable performance in every step, FootJoy says D.N.A. has been “widely adopted’’ at every level of play, including on the professional Tours around the world. In just three months after the initial launch in February, 2014, according to FootJoy, D.N.A. was the best selling shoe in golf.
The latest D.N.A. golf shoes, FootJoy says, feature a new TourLock Cleat System for enhanced performance and traction in all conditions. While maintaining its low profile appearance, the new cleat system, according to FootJoy, significantly enhances retention. Inside D.N.A., an improved SnugFit Tongue conforms to the top of the foot and locks it in place.
MyJoys currently offers more than 14 million ways of customizing the FootJoy shoes, including exotic print leathers, personalization, country flags and novelty, MLB and Collegiate logos.
“D.N.A. loyalists have been clamoring for a customizable version of the shoe since its initial launch nearly two years ago, so we’re excited to offer it as a part of our MyJoys Program,” said MyJoys Marketing Manager, Rita Lepage.
The D.N.A. MyJoys golf shoes will also feature three areas of customizable color and the largest size chart in golf with sizes ranging from 6 Narrow to 16 Wide and 7XW-12, 13XW. Additionally 12 new microfiber leathers will be added to the MyJoys Program for use on the new D.N.A.: White Silver Sphinx, Black Silver Sphinx, Silver Fluid, White Patent, Blue Metal, Black Metal, Off White, Royal Blue, Platinum, Black, Red.