Medicus entering world of performance clubs


I’m not normally one for training aids, but I’ve always liked Medicus and its dual-hinged golf clubs, which are among the more successful swing training aids in history.

Medicus Kick X driver

Medicus Kick X driver

Now after more than 20 years, the company is introducing a new line of performance clubs and products, including drivers, fairway woods, irons, putters and golf balls.  The Kick X Golf by Medicus brand, according to the company, represents more than three years of exhaustive research, development and testing.

Medicus founder Bob Koch said the Kick X Golf performance clubs, “Will make it easier for people to play golf: to play it better, faster, and ultimately get maximum enjoyment out of the game.”

Koch developed the clubs with Mark Adams, former vice president of research and development at Tommy Armour Golf. Kick X Golf by Medicus clubs, Koch said, feature innovative designs and new, leading edge technologies that create larger and hotter sweet spots on the faces of drivers and irons.  The innovations in the clubs, according to Koch, enable golfers to more rapidly and effectively apply the lessons learned from Medicus swing training devices and teaching methodology.

“It’s often hard to get ahead of the curve in this industry,” said Adams, who is now Medicus Golf’s vice president of product development. “But I believe we’ve accomplished this with our Kick X Golf by Medicus designs and technologies.”

In addition to Kick X Golf, Medicus is moving all of its operations to Vista, Calif., nor far from Carlsbad, home to several major golf equipment companies, including TaylorMade, Callaway, Cobra and Titleist.

“Over the years, we’ve always had a location in Brunswick, Ohio for product design and manufacturing; and a warehouse and offices in Vista, Calif. for marketing and shipping,” Koch said. “We have expanded our staff, infrastructure and facilities in California to accommodate our new-product development plans and we felt it was important for all of our operations to be in Vista, the hub of the golf industry. Having one location to serve the needs of our existing customers, as well as new ones, will be a win-win for everyone. The process of fulfilling orders will be streamlined. This is a major step in the evolution of Medicus Golf and I could not be more excited.”


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