TaylorMade-adidas Golf parent adidas Group said today that TMaG sales in Q2 fell 18 percent compared to the same period a year ago. The German conglomerate cited the “the continued weakness in the golf market, where retail inventories remain high and participation continues to decline.”
Just a guess, but given the numbers, don’t look for TMaG to counterpunch rival Callaway Golf’s Big Bertha V Series driver introduction with one of its own any time soon. Interesting that TMaG has taken a lot of flak – most of it unjustified – over the recent layoffs at Dick’s Sporting Goods shortly before the Callaway Big Bertha V Series launch.
Titleist and Bridgestone also are expected to introduce new drivers in the coming months.