TaylorMade going back to Burner roots with AeroBurner franchise


TaylorMade-adidas Golf is going back to its “Burner’’ roots with the new AeroBurner franchise – a matte white colored driver, fairway and Rescue club trio that the company says features an improved Speed Pocket and advanced aerodynamics to promote “effortless distance’’ for all player types.

The clubs will available Jan. 9 at a suggested retail price of $299 for the driver, $229 for the fairway woods and $199 for the Rescue.

TaylorMade's new AeroBurner driver

TaylorMade’s new AeroBurner driver

The AeroBurner franchise replaces TMaG’s RocketBallz line, which two years ago launched (pardon the pun) to new heights.

“For the golfers who missed the phenomenon that was RocketBallz, or for those who are ready to upgrade to more speed and distance in their metalwoods, AeroBurner is what you are looking for,” said Brian Bazzel, senior director of product creation for metal woods. “We’ve drastically improved the performance of the sole’s Speed Pocket and significantly improved the aerodynamics to deliver maximum speed to the golfer.”

Bazzel said the name “AeroBurner” derives from the product’s advanced aerodynamics, a performance variable that TaylorMade R&D members have long obsessed over in their quest to engineer fast driver heads. To accomplish this, Bazzel said AeroBurner metalwoods feature an “Aero hosel,” (small fin located at the heel of the club to reduce drag), a raised center crown and rounded toe section. The three variables, according to Bazzel, work as a system to improve aerodynamics and lower drag force.

Bazzel said the AeroBurner driver’s biggest advancement is its new Speed Pocket, which is twice as big as the JetSpeed (first driver to feature the technology).  Unlike JetSpeed, AeroBurner drivers do not have loft sleeve technology which offers loft and lie adjustability. Bazzel said this allowed TMaG engineers to extend the length of the Speed Pocket across the entire sole for maximum performance.

The AeroBurner driver also features Inverted Cone, a technology used in every TaylorMade driver since the R500 Series in 2002. The Inverted Cone milled into the inner side of the clubface promotes higher ball speed on off-center hits.

The AeroBurner fairway woods and Rescue club, Bazzel said, each feature the largest Speed Pocket in combination with an extremely low and forward center of gravity (CG).





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