The Acushnet Company’s new line Titleist 718 irons – AP1, AP2 and AP3 – will be available beginning Sept. 29. The AP3 iron is the newest addition to the Titleist AP family. It is currently being played on the PGA Tour by Titleist staffers including Jimmy Walker and Bill Haas.
Acushnet calls the 718 AP3 a “player’s distance iron.’’ Each iron (SRP $1,299 for a set of eight) features a hollow-blade design with high-speed face technology that Acushnet says helps produce the ‘longest, fastest’ Titleist player’s iron ever.’’
“AP3 truly represents the best of both worlds,” said Josh Talge, vice president of marketing for Titleist golf clubs. “We’re giving you the distance and forgiveness of a game improvement iron packed into the look and feel of a player’s iron.’’
The new 718 AP1 irons ($SRP 999 for a set of eight), according to Talge, are built for maximum distance and maximum forgiveness and longer and more forgiving than the prior generation, Each iron features a new, progressive construction from hollow-body long irons to undercut cavity mid and short irons provides the best combination of distance and trajectory for each individually-designed iron.
Thin, fast, unsupported face insert, Talge said, generate explosive ball speed for more distance, while the hollow-body long irons, inspired by R&D’s development of the Titleist Concept C16 iron models, maximize carry distance on longer shots into the green.
Each new 718 AP2 iron (SRP $1,299 for a set of eight) features a co-forged, cavity back design that Talge said provides ultimate playability with consistent distance and forgiveness, packaged in a Tour-validated profile that delivers pure forged feel.
“AP2 is the most popular tour iron globally because it combines the look and feel tour players demand with the precise distance control they need to consistently hit their target, shot after shot,” Talge said. “For everyone else, it’s the tour iron within reach, because it is so forgiving.”
A thinner forged body and face insert constructed of high-strength spring steel, Talge said, increases launch and ball speed for more distance. An improved CG progression, with a lower and more centered CG in the long irons, he added, improves speed performance on off-center hits for precise distance control on every swing.