Nike Golf will begin shipping its highly-anticipated TW 13 shoes inspired by Nike Free technology on June 8. Tiger Woods has worn the shoes on the PGA Tour since this past summer.
Nike Golf says the inspiration behind the Nike TW ‘13 footwear began with Woods himself. The Striped One asked for a shoe that gave him the performance fit and feel as his Nike Free shoes when he runs and trains. That question ignited collaboration between Woods, Nike Golf’s footwear creation team and Nike’s Innovation Kitchen, led by Tobie Hatfield.
The result, Nike Golf said, is an “iconic shoe” with Nike’s natural motion engineered outsole.
The natural motion engineered outsole, according to the company, is designed to mimic and conform to the natural motion of the foot, coupled with the protection and traction of a lightweight performance golf shoe. Nike Golf says the outsole allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe and, therefore, the shoe to the ground.
“An athlete trains every other part of their body, except maybe their foot,” said Hatfield. “Natural motion technology helps increase the strength of the muscles and flexibility within the foot. It brings out the human potential for each athlete.”
The Nike TW ’13 ($180 per pair shelf price) also features the new Nike Dynamic Fit support system. Targeted support, Nike Golf says, delivers strength-to-weight ratio and one-to-one fitted support. Flywire-infused nylon straps extend 360 degrees from the footbed to the lacing system, securing the foot for an adaptive fit that provides golfers stability with mobility.