The Acushnet Company flexed its muscle at the PGA Merchandise Show in Orlando with the introduction of four new Titleist golf balls – the NXT Tour, NXT Tour S, Velocity and DT Solo. The company says each ball is designed to provide a range of performance and preference options for golfers across every skill level. Each of the balls begins shipping Feb. 3.
In other words, the Titleist brand is about more than just the Pro V1 line of balls. That’s something Titleist loyalists always have known, but the new balls reinforce that fact.
The NXT brand is familiar to Titleist players, having been successful for more than a decade. Acushnet said the NXT Tour (suggested retail price $42 per dozen) has been improved for 2012 to deliver better distance while retaining scoring shot performance. The ball has a large dual core, three-piece construction that Acushnet says features a slightly smaller, soft center and higher volume outer core layer, engineered for increased power and longer distance than the prior model.
The new NXT Tour S has a softer compression feel than the NXT Tour (SRP $42 per dozen), while Acushnet says the all-new Velocity provides greater distance “via the fastest solid core” of any Titleist golf ball. The NXT Tour S golf ball’s softer compression feel than its counterpart, Acushnet says, offers low driver and long iron spin for better distance, trajectory and ball flight, as well as better short-game spin and control.
The Titleist Velocity golf ball (SRP $35 per dozen) is built for distance and features Titleist’s high-speed LSX core technology and is encased in a NAZ2 cover formulation Acushnet says delivers high initial ball speed on all full swing shots and “playable feel” in the short game.
The DT SoLo – in the familiar “Red Box” features a cover blend of two soft Surlyn ionomers, in combination with the soft, fast core and 392 icosahedral dimple design aerodynamic package. Acushnet says the result is a penetrating ball flight with long roll out for excellent total distance. The DT SoLo (SRP $28 per dozen) will be available in white or optic yellow.