Titleist lauches 2013 Pro V1 and Pro V1x golf balls

 The Acushnet Company unveiled the latest generations of its Titleist Pro V1 and Pro V1x golf balls at the PGA Merchandise Show in Orlando. The company says each model is longer and more durable than its predecessor and features new core and cover technologies. Each model also has an improved Urethane Elastomer cover and paint system Acushnet says results in longer lasting durability while retaining a whiter, brighter finish.

Titleist Pro V1 golf balls

 Each ball has already recorded victories on the worldwide professional tours including Adam Scott (Pro V1) and Luke Donald (Pro V1x).

 Using what Acushnet calls “ZG process core technology” to create an even softer compression, the company says the new Pro V1 delivers softer feel, more distance and longer lasting durability.

“This is the softest Pro V1 we’ve ever made,” said Bill Morgan, senior vice president of golf ball research and development for the Acushnet Co. “Due to the softer ZG process core technology,  the new Pro V1 has a lower, more controlled flight with lower driver and long iron spin that results in a shallower angle of descent, providing golfers with even more distance. That softer compression also makes this the best-feeling Pro V1 yet and gives golfers an even greater sense of control with shots into and around the green.”

The ball’s ionomeric casing layer and spherically-tiled 352 tetrahedral dimple design, Morgan said, also contribute to the new Pro V1’s high performance. The 352-dimple pattern has five different dimple sizes and three axes of symmetry Morgan says produce a penetrating ball flight that holds its line in the wind.

The new Pro V1x is a four-piece multi-component design that utilizes the ZG process center within its dual core, Morgan said,  to maintain lower driver spin for exceptional distance while increasing iron spin for control into the green.

“Using ZG process core technology in the center of the 2013 Pro V1x results in a more consistent core hardness and more consistent concentricity,” Morgan said. “Any time you can improve the uniformity of the golf ball, it translates into more consistent on-course performance for golfers. When golfers have less variation in their equipment, they have the opportunity to improve their performance.”

Pro V1x, Morgan added, also produces a slightly different launch condition than the prior generation model, and will fly a little bit lower with a tight ball flight, yet still maintain a deep downrange peak trajectory.

The new 2013 Pro V1 and Pro V1x golf balls each will carry a suggested retail price of $62 per dozen, meaning the balls will sell in most retail outlets for around $47.99 per dozen.

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