Evelyn has passionately dedicated her life to serve the global golf tourism industry. She has accumulated a wealth of knowledge and built an amazing global network within this vertical in the past 26 years. The Austrian native founded her first golf travel business in the mid 90's. By implementing an innovative shop-in-shop concept with Europe´s leading golf store, Evelyn was able to grow her business into Austria´s largest golf tour operator before selling it in 2008. Since then, this passionate visionary has continued to work in golf tourism, albeit more on the consulting and coaching side to assist public and private tourism sectors succeed in the lucrative golf niche. This niche is the most profitable one as golfers spend 2.5. times as much as leisure tourists. In addition, it trumps with strong ancillary benefits and has proven to be the most resilient and sustainable vertical in crisis. On top of everything else, numbers of golfers - including youth golf - have been increasing significantly during the current pandemic. As a truly global citizen, Evelyn calls Europe, the US and Asia her home, as she has been commuting between these three continents for the past 15 years. This has helped her tremendously to develop a unique global understanding of the geopolitical business dynamics as well as the macro and micro-environment in the various markets, which she applies effectively when boosting international tourist arrivals & tourism spending for destinations. The Austrian is most likely one of the best traveled living golfers in Europe, having played more than 2000 courses in 89 countries in Europe, Australia, North America, Africa and Asia, including most of Golf Digest´s Top 100 Ballot Courses outside the US and Rolex 1000 Ballot Courses worldwide. Considered a leading expert in her field, Evelyn has also stayed in 1000s of hotels, and worked successfully with both private & public sector in global golf tourism. She understands the USP and value propositions of destinations and knows how to smartly communicate those to the most valuable target audiences in select key markets. Evelyn has a Masters degree in Sports Management, English & Business Administration and holds two diplomas for International Marketing from Harvard Business School. She still dedicates 3 hours a day to grow her skill-set and raise her standards. A strong background combined with expertise & connectivity is fundamental for success. It is, however, Evelyn´s dedication & passion that make her approach unrivaled. You will quickly notice that Golf Tourism is in her blood!
Golf has been booming in popularity around the world over the past 9 months. In the US, the total golf… Read more »
