Fairway & Greene finds it authentic roots

As much as I like a lot of the high-tech apparel that’s in the marketplace these days, it’s always nice to go back to an original – or an authentic – as Fairway & Greene calls itself.

Fairway & Greene apparel

Understand that Fairway & Greene works with some of the better high-tech fabrics to produce as good of golf apparel lines of any in the marketplace, the company just doesn’t go overboard in regards to color schemes, patterns, etc. Fairway & Greene apparel is comfortable to wear and comfortable to look at.

Fairway & Greene apparel has been a staple of many top notch golf shops since the company was founded in 1995. There was a time, however, a little more than three years, that it hit a snag (pardon the pun). Its apparel was seen as a bit too conservative.

“We had developed a perception of not keeping up in the marketplace,” said Fairway & Greene President Andy bell.

That’s not the case anymore. Once again Fairway & Greene is on top of its game, from its signature Cotton Lisle shirts (my favorite) to collections such as Tour Tech and Man’s Clubhouse Classics, the latter of which is exactly what those familiar with Fairway & green have come to expect from the company.

“We feel like we’re back on track,” Bell said.

It’s helped, too, that Fairway & Green annually hosts the Fairway & Greene Pebble Beach Pro-Member Invitational golf tournament on the Monterey Peninsula. The event pits four-man teams of select PGA Professionals and three of their members from golf clubs throughout the United States against each other in a 54-hole competition. Next year’s event will be March 17-21 on the fabled Pebble Beach Golf Links, The Links at Spanish Bay and Spyglass Hill Golf Course.

You can’t get much more authentic than that



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