Back in Black: TaylorMade R1 Black driver

TaylorMade-adidas Golf has unveiled its first black driver since 2010 – the R1 Black.

TaylorMade's R1 Black driver

“For three years we have only made white drivers and have heard from a number of golfers who just prefer the look of black,” said TMaG President Mark King. “Our commitment has always been to provide golfers with the best performing golf equipment. The R1 Black gives
players who prefer that color access to our industry leading technology.”

The R1 Black driver ($399), which will debut on the PGA Tour next week in Memphis, is similar to the white version in that it features 12 loft-sleeve settings and seven face-angle positions, as well as two movable shot-shape weights. TMaG says the R1’s three adjustability
technologies allow it to be tuned 168 different ways to specifically fit a player’s swing to optimize distance and accuracy.

“Members of our tour staff now have two color options,” King said. “We will see a number of them opt for R1 Black, while others will stay in the white version to take advantage of the white/black contrast and alignment benefits.”




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