The Acushnet Company today introduced the Titleist DT TruSoft golf ball, which will be available to consumers beginning Oct. 1 at a suggested retail price of $30 per dozen, meaning it well on many shelves for as low as $21.99 per sozen. The Titleist DT TruSoft replaces the DT SoLo that has been in the marketplace the past years.
The Acushnet Co., calls the DT TruSoft the “best performing golf ball in its class.’’ Made at Titleist Ball Plant 2 in New Bedford, Mass., the company says the DT TruSoft features a new core and cover formulation engineered by Titleist R&D to deliver soft compression feel with distance and short game playability.
“DT TruSoft is the latest generation of Titleist’s soft compression core and cover technology. In each of our past three introductions of DT models, we have continued to provide golfers with softer and softer feel,” said Michael Mahoney, director, Titleist Golf Ball Product Management. “Through our extensive testing with golfers, we know there is a growing interest for extremely soft feel, yet these golfers still want performance into and around the green. DT TruSoft represents the best combination of very soft feel and the all-around performance of distance and playability you expect from a Titleist golf ball.
“DT TruSoft is significantly softer than DT SoLo, which was already the softest compression golf ball in our line,and exceeds the performance of other products in this category as many of our competitors sacrifice either short game spin or distance.”
The new DT TruSoft, according to Mahoney, is designed with a fast, low compression core and soft pure ionomer cover – the softest core construction and ionomer cover blend Titleist has ever used. The new core and cover work together, Mahoney said, to provide a uniquely soft feel and sound on every shot, while delivering low spin in the long game for consistently long distance and reliable short game spin for playability into and around the green. A 376-tetrahedral dimple design, Mahoney said, an aerodynamically consistent flight.