Golf equipment companies always are in search of new ways to attract consumers to their products. Callaway Golf Company (www.callawaygolf.com) is a prime example as the company today, along with the San Diego Padres, announced The Links at Petco Park, a nine-hole golf experience that will take over Petco Park from Nov. 5-8. Callaway Golf is based in Carlsbad, Calif., about 40 minutes north of Petco Park.
As part of the experience, golfers will have the opportunity to take shots onto the playing field from various tees along a course designed within the ballpark (www.padrespressbox.com). Callaway clubs and balls will be provided for golfers to use for this experience.
It’s sort of a variation on the TopGolf model (www.topgolf.com) in which Callaway is an investment partner.
“San Diego is a premier golf destination and Callaway is a premier golf brand, so partnering on this event makes perfect sense,” said Padres Vice President of Corporate and Event Revenue Jeremy Horowitz. “The opportunity to play golf inside a Major League ballpark does not come along every day. We are looking forward to working with Callaway to make this an unforgettable experience, and to seeing our partnership grow over the coming years.”
The nine-hole course begins on a putting green in the home dugout at Petco Park. From there, golfers will move to the ballpark’s upper deck for holes two through five, where they will hit shots onto the field from various locations. Hole six will tee off on the field level near the Western Metal Supply Co. building before golfers move to the Batter’s Eye out in centerfield for hole seven. Hole eight will feature another putting shot, this time in the bullpen. The final hole of the course will be located on the rooftop of the Western Metal Supply Co. building.
Callaway says each hole along the course will feature a “unique theme’’ and an opportunity to win Callaway-related prizes, such as a Big Bertha Driver, with various holes offering corresponding snacks and beverages.
Golfers will finish their day in The Loft presented by Budweiser, which will be transformed into a Callaway clubhouse. There, they will have the opportunity to relax with additional food and beverages available for purchase, watch other golfers along the course, and shop for commemorative items.
The course will be reserved for corporate use on Nov. 5 and open to the public for purchase Nov. 6-8. Pricing starts at $100 for twosomes ($50 per player) and $200 for foursomes. The cost includes parking, snacks and beverages along the course, limited edition “The Links at Petco Park” hats, and a nine-hole round for each golfer.