Callaway Golf Company today announced it has invested in Junior.Golf, which it described as a “comprehensive online program’’ that brings together kids, parents and golf professionals in a way that modernizes the junior golf experience.
Callaway did not release the financial details of its investment but said terms of the investment make the company the official golf equipment sponsor of Junior.Golf, as well as a minority shareholder. Basically, Callaway is looking for another way to make money outside of its core business.
According Callaway Golf, Junior.Golf is an easy-to-use digital platform that gives golf facilities the tools and processes to engage parents and their children. Callaway said this will be “particularly attractive’’ to millennial parents and their digitally-engaged children.
Through Junior.Golf, Callaway said golf facilities can access a single platform for managing multiple areas of their business including the player database, programming and content as well as marketing communication. To make learning fun, Callaway said junior golfers now have a gamified experience that tracks their stats, and parents have immediate access to the latest information on events, clinics and tournaments relevant to their junior golfer.