What does a company do when its core metal woods business drops 23 percent in the first six months of this year? If you’re Callaway Golf, you launch new product.
The company has unveiled its new Great Big Bertha driver and fairway woods, as well as new Big Bertha Alpha 816 Double Black Diamond driver and Big Bertha Alpha 816 fairway woods, each designed for better players. The Great Big Bertha metals will be available Aug. 28 and the Alpha metals will be available Sept. 18.
Callaway reported its metal woods sales for the first six months of this year at $139 million compared to $181 million the first six months of 2014.
Callaway says the Great Big Bertha driver (suggested retail price $449.99) is a “technological breakthrough’’ in that it’s designed with an aerodynamic, multi-material club head, a next generation R*MOTO face for high ball speeds, and an adjustable sliding weight for more dispersion control without sacrificing forgiveness.
The Great Big Bertha Fairway Wood (SRP $249.99) will be offered in a 3-, 5-, 7-woods, a Heavenwood and a Divine Nine.
Callaway says the Big Bertha Alpha 816 Double Black Diamond driver (SRP $499.99) features a deeper face, next generation R*MOTO face technology for high ball speeds, and two distance chambers. Players can put Callaway’s gravity core in the left or right chamber for shot-shaping control, and then set the gravity core up or down to increase ball speeds based on their impact location.
The Alpha 816 Double Black Diamond driver will be offered in 9- and 10.5-degree lofts while the Alpha 816 fairway wood (SRP $299.99) will be offered in 14-, 16- and 18-degree lofts.