TaylorMade-adidas Golf isn’t letting its well-publicized sales woes of the past several months get in the way of one of the things it does best – launch new and attractive products with stories to tell.
The company has introduced a multi-material combination of titanium and a seven-layer carbon composite to its new M1 line of drivers and metal woods. TMaG says the M1 line provides golfers with “more ball speed, forgiveness and distance in its first-ever “unmetalwood” family.
The M1 driver will be available beginning Oct. 8 at a suggested retail price of $499. The M1 fairway woods and hybrids also will be available Oct. 8 at SRPs of $299 and $249 respectively.
Because every player swing is unique, TMaG says the M1 line delivers “more performance’’ to players of all skill levels thanks to the multi-material construction (driver and fairway); delivering more speed, high launch, low spin, and increased ball speed protection.
TMaG says the use of revolutionary carbon composite crown design in the M1 driver resulted in a significant decrease in overall club weight and allowed engineers to lower the CG (center of gravity) and add a T-Track system that houses 25 grams of adjustable weight, enabling the golfer to “personalize’’ the driver more than with any product before.
With the savings in discretionary weight from the seven-layer carbon composite crown, the company says it was to introduce new T-Track system – an essential key to the M1’s fitting performance. The M1 Driver features one 15-gram moveable weight in the Front Track, sliding from heel to toe, allowing golfers to adjust their draw or fade bias by up to 25 yards.
Similarly, according to TMaG, the Back Track on the M1 Driver allows the golfer 10 grams of moveable weight, sliding from front to back, permitting up to 300 rpm of backspin and 0.8 degree in launch angle adjustment. The entire T-Track system, TMaG says, has been placed low on the sole so regardless of moveable weight positions, the club still maintains a low center of gravity to deliver optimal trajectory.
TMaG says the multi-material construction of the M1 not only “unlocks’’ the driver, but it also opens the door to unrivaled performance personalization. The 12 position loft sleeve, according to the company, provides up to four degrees of loft adjustment. The T-Track can be set for more/less draw/fade and higher/lower trajectory, all combined with a choice of three tour-proven, premium stock aftermarket shaft offerings: a mid/high-flighted Fujikura Pro 60, mid-flight Kuro Kage Silver TiNi 60, and a lower-flighted Aldila Rogue 70 110 MSI.