Acushnet unveils Pinnacle Rush and Soft golf balls


The Acushnet Company’s new line of Pinnacle golf balls – Rush and Soft – are now each available at a suggested retail price of $19.99 per dozen.

Pinnacle Rush and Soft balls

Pinnacle Rush and Soft balls

The Pinnacle Rush, according to Acushnet, helps golfers hit the ball farther with every club. The company says Rush utilizes high-energy core technology to deliver high initial velocity for powerful distance and an advanced icosahedral dimple design for a penetrating, consistent ball flight.

Acushnet says the Soft is the softest Pinnacle ever, and combines a high-energy, low compression core with a soft ionomer cover to provide a soft feel with low spin for long distance.

“Pinnacle Rush is designed to max out a golfer’s distance potential. It’s a distance-focused construction with a low compression core and a firm cover. That combination gives you high initial velocity off the clubface with very low spin, which is the perfect recipe for hitting it long. And because Rush has a lower overall compression than most other distance balls, it provides a very playable feel,” said Scott Cooper, Titleist R&D’s Product Development Manager. “We design, engineer and manufacture every Pinnacle golf ball ourselves. That’s a huge advantage which allows us to deliver the distance and performance these golfers want along with exceptional consistency.”

Pinnacle Rush is available in White and Optic Yellow.

Pinnacle Soft, Cooper said, “is designed for the golfer that wants soft feel on every single shot. It’s the softest core we’ve ever manufactured, combined with one of our softest cover blends. The ball just feels fantastic no matter which club is in your hand.’’

Pinnacle Soft is available in three color options: White (with black play number); White (with pink play number); and Pink (with black play number).

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