adidas Golf’s new adipure motion golf shoe, which the company says is engineered to increase stability with flexibility that will increase a golfer’s contact with the ground throughout the swing, will be available Nov. 1 at a suggested retail price of $220 per pair.
“The game of golf has evolved and, quite frankly, so has players’ swings,” said Bill Price, vice president of adidas Golf Footwear. “Our focus for adipure motion was to deliver stability through enhanced flexibility and activate natural foot movement. More flexibility increases ground contact, which in turn maximizes force and ultimately equals more power.”
The adipure motion also is designed with the look of a more classic golf shoe, who still prefer that style to the athletic shoe look most golf shoes have today. Weighing-in at five ounces less and 23 percent lighter than the previous adipure model, adipure motion features a 7-spike, ultra-light exoskeleton outsole with “puremotion” technology Price said is designed to better movement and flexibility.