TaylorMade-adidas Golf reported first quarter sales of $599 million, a 13 percent increase compared to Q1 of 2012. The company did not report any earnings numbers. By comparison, metal woods rival Callaway Golf reported first quarter sales of $288, although TMaG has a
much deeper apparel and footwear business, and also includes Adams Golf.
TaylorMade's R1 driver
Nevertheless, the company’s first quarter sales number reflects its overall dominance in the equipment marketplace and its growing presence in apparel and footwear.
TMaG said its metal woods sales, spurred by the new R1 driver and RBZ Stage 2 family, increased eight percent compared the first quarter of 2012; iron sales increased 35 percent; ball sales increased 21 percent; and footwear sales increased 23 percent.
Regionally, the U.S., which accounts for approximately half of TMaG’s global sales, showed the strongest market growth with sales up 21 percent versus Q1 of 2013.
According to Golf Datatech, which tracks sell-through numbers, TMaG’s R1 driver holds the No.1 position in U.S. sales in terms of dollar shares; and RocketBladez irons, launched to market this past November, are the top-selling irons in the U.S in dollar shares.
